A New Home for Products
Consumer Package Good Companies
CPG companies already have the products that consumers know and love. However, they have to work with consumers through retailers. CPGs can create their own mCart marketplace to build a direct to consumer sale, while leveraging existing retailer sales channels.
Benefits of mCart for CPGs Include:
Direct to Consumers
Create an mCart marketplace to bring your products directly to the consumer. Form a direct consumer relationships, get better product-market fit data, and make more informed decisions about inventory management, sales and marketing.
mCarts engages shoppers in the content they’re already consuming, giving them a 360-degree view of the products with lookalikes, real-time coupons, featured content, and buying options. At the end, mCart places shoppers in the stores’ checkouts.
Channel Integration & Centralization
The mCart integration layer seamlessly connects to your channel’s e-commerce engines, omnichannel inventory management, POS systems through mCart’s powerful inventory ingestion and attribution tracking APIs and tag manager.
Smart & Centralized Trade Promotions
mCart’s AI-powered, dynamic and personalized promotion management portal let CPGs control their trade-spend efficiency by sending adjustable and segmented promotions only to consumers who are already active on the path to purchase.
Shop in Real-World Context
mCart Shop-able Walls on Sharp interactive displays and mCarts posted behind content make the mCart cross-touchpoint shopping experience possible. Shoppers discover products in real-world context, and then send their carts to their phone, share with others or communicate with on-site salespeople.
Full-Control Turnkey Solution
Actionable Data & CRM
Get data about every step along the path to purchase to learn more about your customers and what’s driving them to buy. Then put all that data to use with mCart’s AI-driven CRM.