Search Engine Optimization (SEO) has become increasingly important in the blogosphere. Bloggers, or any content creators really, need to be aware of using the right kind of keywords to ensure that their posts/website gets noticed by search engines, and, in turn, so does their content. Mavatar’s cart description works in much the same way, so optimizing it for search engines can mean more traffic to your carts, and more monetization! Here are some tips on how to make the best of your Mavatar carts with SEO:
What is SEO?
Search engines find two types of results: pay-per-click (paid) and organic. Most content creators use organic content, which means they do not pay for their pages to show up in search results. Search engines rank these pages based on their value and relevance to the search, which ensures that the most relevant material shows up first. Essentially, content that is optimized for search engines will appear closer to the top results. Using SEO and keywords you can make sure that your content (and your Mavatar cart) gets more viewers, and in turn, more shoppers.
How do I optimize my cart?
Use Your Keyword in the Title
While you might be tempted to get creative with your cart title, you need to make sure to use your keyword in it. So if you’re making a cart filled with little black dresses, you should name it “Little Black Dress,” otherwise search engines and shoppers won’t find it. You can get creative in your blog post title, bur the cart title should be kept brief and to the point.
Don’t Leave The Description Blank
When you’ve worked on your cart as hard as you have, you don’t want it all to go to waste because only a few people viewed it. While the traffic from your blog and social media will not be affected, with search engine optimization you can get extra traffic to your cart—and, in turn, to your blog—from all over the internet. When you leave the description blank, it essentially tells search engines that there is no content there. So, for example, if you create a “Little Black Dress” cart and leave your description blank, when somebody uses a search engine to find a little black dress, your cart will come up after hundreds of thousands of search engine optimized content.
What to Say
You want to fill your cart description with relevant content that tells the search engine exactly what is in it. So in your “Little Black Dress” cart description, you need to make sure to tell your readers that the cart is filled with little black dresses by using that as your keyword(s). Write a post about how to wear them, which styles you like, etc. Make sure to use your keyword throughout the article, but make sure to keep it sounding organic.
A good idea is to include some of the products in your cart in your descriptions. For example, you can say, “A great little black dress I found is _____ from Macy’s.” Using the store name is another great option for SEO, as users often search for products from those stores. Make sure you sound natural! Just talk about why you picked the items you did, how to use/wear them, or the savings you found on Mavatar!
How Much to Say
It’s not enough to simply say, “This cart is filled with Little Black Dresses.” You need to make sure to have ample content in order for search engines to find it faster. A good rule of thumb for SEO is to have a minimum of 300 words in your description, which will give you a pretty good chance of getting noticed! Of course if you have the opportunity, more content always means a better chance of search engine optimization.
- Make sure to use the same keyword(s) throughout your post. “Spring Shoes” and “Shoes for Spring” are not the same thing!
- Your content needs to sound organic. So don’t simply fill the page with keywords, but let your voice be heard!
- DO NOT simply copy content from your blog. Search engines will only turn up one of the two, so make sure that your cart description is tweaked at least a little bit.
Next Week: Keywords—How to Choose ‘em and Where to use ‘em.