Fourth of July

July 1st, 2015 by

Happy Fourth of July everyone! Bring on the bald eagles, BBQ, fireworks, and the beer! But in all seriousness, we should thank our founding fathers and fellow americans for being awesome. I’m planning to go to San Francisco and celebrate with my friends at Golden Gate Park! I’m so stoked to spend time with friends and celebrate the Fourth of July…but wait, what am I going to wear?!

00140783-01The best thing about fourth of July is that you already know what you need to wear; something red, white, blue, and shiny. Silver is the best metallic for the event! I love the simple silver Guess watch and the silver arrow pendant necklace from Lydell NYC! They both add texture and sheen to your already festive ensemble.

Hands down my favorite find was the Wildfox blue muscle tank “Land of the Free Refills.” I love a good pun and this shirt, paired with the DL1961 white stretch jegging, your outfit will be a hit. If you’re looking for something more classy, I picked out a red bow front scoop neck tank from Neiman Marcus! It would be great with the white eyelet midi skirt from Gap! You will look sophisticated and festive this Fourth of July!

Here’s my dream outfit: an American flag halter top, Ray-Ban Aviators, white high waisted destroyed shorts, grey suede fringe ankle booties, silver flash tattoos, a velvet red lip stick, a jean jacket, and an American flag bow for my hair. I found so many great things from Mavatar to make your Fourth of July outfit festive and fun! Be safe and take a risk this Fourth of July!

 

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Mavatar launch at Bespoke

June 30th, 2015 by

It’s official! The Mavatar launch at Bespoke was a success! With over 200 attendees and an appearance by some of the San Francisco 49ers Gold Rush cheerleaders, it was a fantastic mix of e-commerce education, guidance on affiliate programs for bloggers and a fashion show!

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What is Mavatar?

Mavatar co-founder Susan Akbarpour opened the event with a recap of the extensive research and shopping analysis gathered over the past few years. In a survey of 500 shoppers, the average shopper has a whopping eight windows opened when shopping online. Today’s shopper wants convenience and ease, and that’s what Mavatar brings to the world of online shopping. With Mavatar, shoppers are empowered to make the best buying decision for their needs in the least amount of time.

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Co-founder Brom Mahbod talked about millenials and the customer of tomorrow. More than ever, people want the most selection, for the best price, in the least amount of time — all of which Mavatar provides! Shop over 20 stores in one place and have coupon codes automatically applied to your purchase. No more countless tabs opened trying to search for a valid coupon code. With Mavatar — it’s already there, waiting for you to save money.

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Mavatar Connect: The best affiliate program for bloggers

At Mavatar, we love fashion, but our core is simplified online shopping. Bloggers know this matters for their audience, which is why we are so passionate about Mavatar Connect, the best affiliate program for bloggers and vloggers. With Mavatar Connect, content creators can show their audience their latest picks and earn a commission on every sale. Whether your audience is stay-at-home moms (SAHM), college students or grandparents, Mavatar is the easiest way to curate a Cart that makes it easy for your audience to shop your picks. Remember, you’re also optimizing the purchase since Mavatar has automatic coupon codes.

Shop the fashion show in real time

Mavatar allowed the fashion show to be shopped in real time. When a model walked down the runway wearing a cool dress or trendy vest, shoppers could check out the 49ers Foundation Cart, select their size, see any coupons applied and checkout safely with a retailer they trust and respect. This same tool can be applied to any fashion show, magazine, TV show, film, blog or vlog. Mavatar gives the content creator a new stream of revenue with widgets and QR codes that lets fans shop with zero hassle. See it, love it, buy it is the Mavatar motto and our launch fashion show illustrated the ease this fabulous shopping app brings to the shopper.

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Guests took home goody bags that included:
Nima Oberoi gold wishbone charm
Smarty Pants vitamins
100% pure shampoo
Wrapurse
Bare lip palm
Lasting Smiles chapstick

A special thanks to our amazing sponsors and Janine Just:
Bliss pops (ice cream)
Frozen Khustard (ice cream)
Darioush wine
Pressed Juicery
SF Food Market
OG Sliders
Veri Soda

2015 Summer Makeup Trends

June 29th, 2015 by makeup

I love summer because it’s an excuse to wear a pretty dress, sandals, and fun makeup.  To get inspired, I was surfing through the Harper Bazaar’s website and found a great slide show of all the summer makeup trends on the runway! Don’t let the heat stop you from making your makeup look fierce!

I love a bright, bold lip. Whether it’s coral, orange, berry, or red, it’s a summer makeup trend that doesn’t age. Forever 21 have great and affordable bold lipsticks that are great to pair with your jewelry, bag, or shoes! If you are looking for some celebrity inspiration, singer Rita Ora is the queen of a bold red and orange lip. Sephora has a Cream Lip stain that stays on throughout the day and is easy to use. You put it on once and you’re good to go.

A good lip and eye look is great and all, but the good canvas compliments the colors. It’s summer and no one wants to wear full coverage foundation to wear them down. A timeless summer makeup trend is the ‘Minimal Look.” A fresh, clean looking face gives you a healthy glow that everyone wants. Achieve this summer makeup trend with either Smashboxes Camera Ready BB Cream or Kiehl’s BB Cream. Both are awesome to give you enough coverage without feeling unclean and cakey. With a great bronzer like NARs’ Blush and Bronze Duo or Wet n’ Wild’s SPF 15 Bronzer, you’ll look sunny and fresh.

A Flash of Color on the eyes is another summer makeup trend seen on the Dior, Peter Som, and Max Maara Runway this season. If you’re feeling bold and brave, pair your look with a bright eyeshadow. Maybelline has awesome waterproof eye shadow crèmes that stay on and don’t crease, I swear by it! Anastasia Beverly Hills has an artists’ dream makeup palate. Yellow, orange, purple and blue eye shadows will make you want to paint a masterpiece on your eyes. Both items can be purchased on Mavatar!

Pastel Moment

June 29th, 2015 by

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Pastels are having a moment. The soft hues are easy to wear in the summer and are fitting for the season when you don’t want to don neon or bright shades. We love pastel with light or white denim, and a pastel dress is an absolute must for conquering wedding season.

Pastel dresses. Formalwear in pastel colors are always popular for summer, but don’t forget that mint, light pink and baby blue are equally fabulous for simple summer frocks. Think chambray dresses, silk-like tank dresses and draped shirt dresses for an approachable take on pastels that work day and night. It’s all about movement in the skirt for a pastel dress. Also pay attention to fabrics like cotton, linen blends, jersey and rayon blends. All of these fabrics keep you cool while battling the heat.

Pastel tops. Sherbert hues are a dream with denim. Snag a few pastel tops to wear with denim shorts and pants. They also play well with white skirts for a breezy, but still-casual look. Love the ’90s trend? A cropped pastel T-shirt with high waist jeans or shorts do the trend justice while refraining from the usual ’90s shoutouts like plaid and black.

Pastel shoes. We’re loving pastel sneakers and flats right now. They bring a colorful pick-me-up to outfits like a chambray shirt and denim shorts or even a cotton day dress. Pastel shoes are a nice way to switch things up from the usual statement shoe that’s a bright primary shade or bold print.

5 Trendy Updates For a Beach Holiday

June 26th, 2015 by

To the beach! The beach holiday is here and we couldn’t be more excited to update our beach wardrobe with a few trendy pieces that say 2015.

Our Cart is packed with affordable, trendy pieces that are functional and fashionable for your next beach holiday.

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Embellished cross-body bags. Beach towns mean no-fuss which is why we love embellished cross-body bags that do the styling for you. Think about your basic solid swimsuit with a maxi skirt and this white fringe embellished bag from Ash. The bright bag instantly kicks things up a notch.

Cool rompers. The ultimate travel outfit is a romper. We love this light chambray version from Levi’s which has a spiffy collar, making it chic enough for lunch or dinner at any hotel.

The new one-piece. The one-piece swimsuit got a major makeover this season. Look for ruching, tropical prints, chic cutouts and modern styles that are everywhere. This Nanette Lepore mixed print one-piece swimsuit looks fab with white linen pants for sightseeing and translates just as well for the pool or sand.

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Slide sandals. Ditch your rubber flip-flops, even when you’re near the water, in favor of stylish slide sandals. These snake print slide sandals from Neiman Marcus work with everything from all-black looks when you’re in the city to a tank top and denim cutoffs when you’re at the boardwalk.

Don’t forget the maxi. The maxi is a throw-and-go piece we adore for a beach holiday. This fluid tie-waist maxi from Athleta is ideal for day and night.

6 Office Fashion Tips

June 24th, 2015 by

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Office dress code got your down? Read on for 6 easy office fashion tips, which means you’ll look fly in every setting.

1. It’s all about the jacket. A jacket creates a polished look for any outfit. Even if you don’t wear it all day, having a jacket on hand is ideal if you have a last minute meeting or are invited for drinks after work. Look for a 3/4 sleeve fitted jacket for the most versatility.

2. Know what dresses work for your body. Shift, sheath and wrap dresses are universally flattering for every body type. These are no-nonsense dresses you can throw on and go without worrying about bloat, Spanx or indulging in a bagel for breakfast. Look for ponte fabrics, which offer comfort and movement.

3. Statement shoes. It’s hard to put the kibosh on shoes even in conservative settings, which is why they’re the perfect place to play. If you work in a corporate environment look for subtle points of interest like colorblocking, hardware and textured finishes.

4. Double bag it. Two bags is something office fashionistas have long advocated since it lets you take your haul without dragging a giant bag around everywhere you go. Good combinations are camel and gold, black and grass green or cobalt and white. These duos add a nice pop for your commute, but stand on their own if you only take your small bag to lunch.

5. Vests. Long overlooked in the world of office fashion, a vest creates the same polish as a jacket and does it in a more trendy manner. Look for lightweight twill fabrics in neutral colors like burgundy, black or dark green. These hues anchor a look and will become staples in your work wardrobe.

6. Skinny slacks and trousers. The slim leg is going nowhere and looks far more stylish than any other pant leg out there. They also show off shoes nicely if you decide to go with something meant to be on display.

Stripes For Every Style

June 23rd, 2015 by

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Love stripes for summer? Get your stripes for every style here at our stripes on stripes Cart! We know stripes are easy to wear to spice up summer basics. Whether you live in shorts or want a striped dress for the office, our Cart is stocked with stripes no matter what your style.

We love that designers are having fun with stripes this season and taking it beyond the basic nautical trend we see every year. Multiple colors of stripes on one garment are plentiful in our Cart and there’s plenty to choose from for guys and gals.

Tips For Wearing Stripes

1. The nautical stripes trend is great, but shake things up by playing with color and width when it comes to stripes.

2. Don’t forget that stripes play nicely with floral prints, so if you really want to shake things up, take a basic two-toned striped top and pair it with a high waist floral skirt for a fun, fresh take on the trend for summer.

3. Striped accessories are also a go-to for the season. Striped bags, sunglasses, espadrilles and sneakers add a punch of print that’s never “too much.” Perfect for those with classic style who want to add some depth to a simple look.

Easy Summer Styles

June 19th, 2015 by

Feel comfortable and look chic in these easy summer styles in our Cart. Shop this Cart by scanning the QR code! It makes it easy to open the Cart in Mavatar and see everything that will make you look stylish and feel cool during these steamy summer months.

Sherbert tones. We love peach, pastel hues and soft shades that flatter every skin tone. In draped fabrics, lace and ’70s-inspired prints, sherbert tones are perfect for day or night in the summer.

Mesh. Lightweight long-sleeved tops and T-shirts with mesh panels are an easy way to add texture to any look. Especially for those who live in dark colors like black and navy, mesh offers a lightness that breaks up a monochrome outfit. Mesh summer styles are ideal for cover-ups and pool-to-lunch looks as well.

Woven details. Whether it’s a crossbody bag, sandals or stacked heels, woven details bring a summer vibe to a look. Camel, gold and black and white combos are neutral enough to incorporate into your summer wardrobe no matter what your style is for the season.

Jumpsuits and rompers. Silk, eyelet and other floaty fabrics are perfect for jumpsuits and rompers. It’s one-stop style that’s easy to wear for brunch, cocktail hour and patio outings when it’s hot out. These summer styles make it simple for you to travel since you can roll and go in a duffel bag or carry-on.

Dad and Son Outfits

June 16th, 2015 by

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Outfit them both this Father’s Day with dad and son outfits that suit their personal style.

The little man likes to feel like the big guy and shop our Cart of coordinating father and son T-shirts, jackets and shoes let them both feel stylish, and connected.

No matter what their style is, you’ll find comfortable wellness gear and polished shirts for the guys you love. Dad and son outfits are great for little ones who love to roam around with dad. Don’t forget to Instagram the moment! Remember most stores guarantee delivery by Father’s Day orders placed by Wednesday, 6/17.

Learn Shoppable Content Publishing with Mavatar Launch Event at Bespoke

June 15th, 2015 by

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Calling all #fbloggers, #bbloggers and anyone who wants to make money from the original content they produce! On Tuesday, June 23rd, we’ll celebrate the launch of Mavatar with a shoppable content publishing (SCP) workshop. Our SCP workshop is the perfect way to learn how to monetize your content, whether it’s outfit of the day’s or daily vlogging on Youtube. This is a prime opportunity to learn everything there is to know about Mavatar and how it can be utilized to turn your content into cash.

Learn how to:

– make the most of SEO for your content.

– use Mavatar to monetize your content.

— learn about affiliate programs to utilize for all of your online content — even video!

Sign up to become a Mavatar Connect publisher by clicking here. Already part of the Mavatar family? Don’t forget to snag your free ticket!

25% of all proceeds from tickets sold for the Mavatar SCP event go directly to the 49ers Foundation. The organization is dedicated to community outreach and mentoring youth.

Wedding Season is Upon Us

June 10th, 2015 by

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Wedding season is here. Everyone is getting married or engaged, or if you have really wild and crazy friends — both within months of each other.

Rounds-up your girls. Are you a bridesmaid, maid of honor or a bride looking to save your girls some dough? Check out our array of 50+ bridesmaids dresses under 100 bucks. You’re sure to find a style and color that suit the big day and the best part? The dresses are delivered right to your door. When half your bridesmaids are on the opposite coast, this is helpful. Also check out our tips for snagging the dress you want in the right sizes, even if they aren’t in-stock online.

I have nothing to wear. The dress code for wedding guests have changed. Get up to date with our modern wedding guest dress code and make sure your look is fit for the occasion.

Let’s talk gifts. Because so many couples co-habitat pre-I Do’s, they likely have the toaster, dishes and bedding they need. This is where expert gift giving comes into play. You don’t want to give something the couple already has, but you also want to give them something they’ll use. So many people are getting healthy with smoothies and juices these days, it’s no wonder the latest let you make vegetables into something delicious right at home! A personal-sized blender or juicer is also great because one half of the couple can take it to work or make to-go drinks without the hassle of a big appliance. Add a personal touch with a few of your favorite smoothie or juice recipes and don’t forget to include Mavatar’s green summer smoothie!

Borrowed From The Boys

June 8th, 2015 by

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For a chic and comfortable look, borrow from the boys with menswear-inspired gear that looks polished and pulled-together. Celebs like Kristen Stewart, Emma Stone and Jennifer Lawrence know that it’s easy to look and feel cool when you are wearing relaxed silhouettes and menswear-inspired garb that’s balanced just right.

Do wear menswear-inspired pieces daily. There’s almost nothing trendy about menswear-inspired fashion since Katherine Hepburn has been doing it since the ’40s. Adding a structured blazer, comfy cardigan or leather loafers to the mix of clothes you already own lends a fresh feel only menswear-inspired can.

Do overload. More is more with the menswear-inspired trend because it’s such a subtle trend. You can easily wear all three things described above and still look chic. These days menswear-inspired fashion is a statement and there are so many contemporary women’s brands doing their take on the style, you don’t have to worry about frumpy silhouettes that are too baggy.

Do juxtapose on purpose. Menswear-inspired boots with a floral dress or a pinstripe blazer tossed over a sheath dress create an interesting play on texture and style that is 100% effortless and always looks cool.

Do choose easy extras. A denim vest, a blazer or a fedora are a simple way to rock menswear-inspired pieces without making a big commitment. These are also items you can wear over and over again to up the style quotient of any outfit.

Editor Tips: My Editor Dashboard

June 6th, 2015 by Editor Tips

Hi everyone! I know it’s been a while since our last Editor Tips blog post, but we are back now in full swing. Last you read all about how to use Mavatar Widgets, and now it’s time to learn more in depth about you Editor Dashboard. This is essentially one of the most useful features you can have as an editor, so read below to explore how you can benefit from using it!

Manage Carts

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The first thing you will see on the Editor Dashboard is the Manage Carts page. With our new sales feature, you can see just how much commission you’ve made from your Carts. Keep in mind that this is just the commission you made since the feature was implemented. If your commission is low, read some of my older Editor Tips blogs on how you can improve it! From the very first page, you can see your widgets, edit your Carts, share them, and much more!

Actions

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While managing your Carts is part of this, the other two are also extremely useful. One of the most important things to know as an editor, is the Stores Offers Page. This baby has all the information on the commission you will earn when items from the stores sell. They are updated often, so make sure to check this page as much as you can! In addition, the New Trends page is designed to give you some more inspiration for Carts from our supported stores.

Resources

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This section is essentially kind of like this blog, but all simplified even more and in one space. Here, you can find tips, tutorials, FAQs, and much more. If you ever need to learn anything or run into a problem, this is a good first page to check out!

I hope you found this week’s Editor Tips useful! Next week: all about the Mavatar Extension.

Easy Sandals For Summer

June 5th, 2015 by

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When it comes to summer fashion we’re all about ease and that means finding go-to shoes that aren’t fussy, but still pack a style punch. For sandals For summer, there are a few different options depending your style.

Are you sporty? There are a plethora of sandals with lugged soles, foam interiors and a streamlined silhouette that lets you look casual without the bulk of tennis shoes. Look for streamlined sporty sandals in bright hues to wear with T-shirts, shorts and comfy cotton dresses.

Are you classic? One word for you and please don’t cringe — Birkenstocks! After Phoebe Philo made the silhouette cool at Celine, it’s no wonder everyone has accepted the mid-century silhouette as the shoe du jour and it is perfect for those who stick to the classics for summer. If your summer wardrobe consists of basic maxi dresses, crisp shirts and cropped pants, the Birkenstocks finish things off with style.

Are you trendy? Because the Birkenstock silhouette is a favorite of fashionistas right now, go with a similar shape in an updated colorway like rose gold. We love these easy sandals because they are versatile and work with everything from an eyelet dress to a bohemian print top and shorts.

Bag Queen Jessica Alba Tries on Every Trend This Season

June 3rd, 2015 by

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There are a few celebs who you know just love bags (Hilary Duff’s bag collection is one for the ages). One of our faves is Jessica Alba. Whether she’s at the airport, headed to the Honest offices or on a press junket for a new film, Alba works new bag trends like no one else.

Above she’s toting three of the It bag styles for the year: a bucket cross-body bag, a tote (in red, no less) and a whimsical print.

Bag trend #1: the bucket cross-body bag.
The bucket cross-body is one of the go-to bags of the season because it’s highly functional for nearly every lifestyle. Whether you’re a college student or mom on-the-go, the bucket cross-body bag has enough room for your essentials including a bottle of water or an iPad mini (for shopping Mavatar on the fly!). In navy or black, it’s sure to be a bag that makes the rounds every few years, so even if isn’t the trendiest bag in two years, you can hold onto it and know the style will come back around.

Bag trend #2: the tote.
We love the tote because there are so many incarnations of it that there’s bound to be one that suits your style. You can choose a floppy, soft coated canvas tote bag or a structured silhouette like Alba’s. A bright hue like red, grass green or canary yellow add a fun spin to the traditional shape.

Bag trend #3: a whimsical print or embellished bag.
More is more for bags. Some bloggers are toting two mini bags or adding bag charms and stickers galore. Alba’s oversized clutch is easy enough to use for day and adds a funky touch to a simple outfit.

Casual Dresses and Sneakers

June 1st, 2015 by

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Lazy days of summer are ahead, but that doesn’t mean you want to schlep about in frumpy duds. Embrace the season with casual dresses and sneakers that work for errands, grabbing coffee with friends, hitting up the museum or heading to the zoo. Our latest Cart is packed with casual dresses and comfy sneakers that are perfect for all day every day wear. Look for

A lot of these dresses also double as cover-ups which means they’re perfect for wearing to the pool or the beach. Cotton and Modal blend fabrics are ideal for travel because you can roll them up and they don’t take up too much room in your duffel bag or suitcase.

Headed on the road this summer? Don’t forget to checkout our Road Trip Essentials for tips on what to pack and what to leave behind when you’re cruising.

Black and White and Fab All Over

May 29th, 2015 by

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Go for a cool crisp look that will carry over into fall with black and white options for summer. In a sea of tropical hues and floral prints, stark black and white looks chic but still in tune with the season.

Black and White Trend

Why is black and white one of the predominant fashion trends for 2015? It’s easy and looks pulled-together but still approachable. These are always the trends that take off first. Black and white on one garment also creates a pop that’s comfortable for most of us to wear — even if we aren’t used to wearing color or prints. A print top, skirt or shoes is enough to elevate the items you already have in your closet.

Black and white midi skirt. This is a smart buy that is sure to work for fall with a long-sleeved shirt, tights and ankle boots.

Black and white shoes. We love shoes that work black and white into the mix because they create a fashion-forward look for a simple look like a shift dress or a boatneck top and skinny jeans.

Black and white swimsuit. Who can resist a sleek swimsuit in B&W?

Cool Down With a New Green Summer Smoothie Recipe

May 27th, 2015 by

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The heat is on and while we still want to eat and drink well, a daily smoothie is key for getting in vitamins and minerals. This new green summer smoothie recipe is refreshing and cool, but still packed with greens, making it the best of both worlds. Ditch the standard green smoothie for this green summer smoothie to avoid burn out on green juices and smoothies. GHVHVDN13834492

Ingredients

— A handful of spinach or kale.

— Half a handful of mint leaves.

— A handful of frozen mango chunks.

— A handful of frozen pineapple chunks.

— 8 oz. of coconut water.

Directions

Like all other smoothies, throw it all in a blender and let it do the work for you! The result is an icy cool smoothie that is bright green, but packed with tropical fruit flavor topped with a hint of mint. This smoothie keeps well overnight, so feel free to make it at night and put it in a to-go container for your morning commute. Several of the best blenders in our Cart come with to-go cups for easy travel with this tropical smoothie.

5 Fashion Documentaries Streaming Right Now

May 24th, 2015 by

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If you’re looking to snuggle up this long weekend, we’ve got a round-up of five fashion documentaries on Netflix.

Packed with footage from behind-the-scenes at New York fashion week to interviews with heavy hitters like Donna Karan, Manolo Blahnik and Anna Wintour, you’ll enjoy downtime that gives you the skinny on the industry you love.  All of the fashion films featured in our list are available for streaming on Netflix right now.

The Tents (2010) – From 1994 until 2010, New York fashion week took place at ‘the tents.’ This is where New York fashion week became the entity we know now even if the events have been moved to another venue. Learn how the event evolved into an amazing fashion fete with some of the personalities that have been part NYFW for years like Fern Mallis and Hilary Rhoda. P.S. The soundtrack for The Tents also makes a brilliant party playlist!

God Save My Shoes (2011) – Are you a shoe girl? Us too. God Save My Shoes packs plenty of interviews with shoe designers, fashion editors and shoe lovers into one fab documentary that tells you just why so many of us see shoes as the ultimate fashion pick-me-up. Interviews include Manolo Blahnik and Christian Louboutin, so you’re in for a treat on the art of stellar shoe design. If you’re a fan of Dita Von Teese’s killer Louboutin collection, you’ll be glad to know she’s also featured in the film.

Anna Wintour: Bloomgberg Game Changers (2011) – For all of the rumors that swirl on how fashion’s godmother runs her ship, this episode of Bloomberg Game Changers gives us an inside look at Anna Wintour. While Wintour herself isn’t in the documentary, there are interviews with fashion publishers and friends who’ve known her pre-Vogue. She’s smart, driven and after decades in the biz, well aware of how technology is changing the way consumers browse and shop.

Valentino, The Last Emperor (2008) – You know him as Valentino, but you may not know how the designer (who’s synonymous with red dresses) claimed his place in fashion. The documentary covers preparation for Valentino’s final haute couture show. This is a must-see for anyone who wants a peek at the process of haute couture design and how they come to life with a skilled team.

Bill Cunningham New York (2010)The New York Times photographer Bill Cunningham has been covering street fashion since before the term ‘blogger’ entered the lexicon. The man has every story and photo tucked into file cabinets in his studio apartment in Manhattan and this documentary (maybe our favorite on the list) follows Cunningham as he adjusts to the changes of photography and new media.

The Trendiest Shoe: Flatforms

May 22nd, 2015 by

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Flatforms. You might love the look, but in your heart of hearts, you know they’re a fleeting trend that may not be on the radar this time next year. Because of this, be smart about the purchase and snag flatforms for a steal this weekend. There are many Memorial Day sales happening at our supported stores like Neiman Marcus, Saks and Forever 21 — you’re bound to find a pair of the trendiest shoe this season.

Why do we love flatforms?
They elevate the usual look. A loose T-shirt and skinny jeans with flatforms looks hip, modern and works for most casual events like a backyard get-together, hitting up a flea market with friends or heading to the movies.

Can I dress flatforms up?
Of course! Contrast flatforms with a fit-and-flared dress for a brunch date or add a silky romper for a chic look that works rooftop for drinks.

Are flatforms comfortable?
Definitely. Flatforms that are two inches or less are actually quite easy to walk in and support the feet enough for a long duration of walking, whether you’re at a music festival or the amusement park. That’s one reason we want more than one pair for summer and our Cart is stocked with affordable flatforms that will give you the look you want without breaking the bank.