5 Reasons Why You Should Offer Coupon Codes to Shoppers

October 8th, 2015 by

By Greg Shepard, CEO, Affiliate Traction
Originally Published on Electronic Retailing Association

Hey direct marketers and merchants. Stop. It’s not your problem. You can’t solve it. Many of you think the issue with coupons is your issue to solve in order to raise the average sale price. Stop, slow down, and look at one simple fact. More than 70 percent of the U.S. population will not buy your brand without a coupon code simply because they cannot afford to do so.

First, you need to know the basics. Recent data from Shop.org finds that while free shipping, ease of website use, and a flexible return policy are important to shoppers; it’s low prices that are number one with shoppers. What’s more, according to a recent BIGinsight Consumer Survey, coupons best in-store promotions, word of mouth, online advertising, inserts, and offline advertising as the primary determining factor in deciding where to shop.

It all boils down to the fact that shoppers want a good deal. While free shipping and low prices factor in, coupon offers can really make a serious positive dent in a merchant’s online profitability—especially to those who, without a discount, simply cannot afford to buy certain products.

What Merchants Who Do Not Offer Coupons Are Losing:

While many merchants and marketers do offer coupons, there are a whole lot that don’t. Why? The biggest misconception is that by not offering coupons, a merchant can keep average order value up and score a healthier profit. That is certainly true, but only in the cases where sales actually occur. And, sales do not occur if a shopper can simply not afford to make a purchase.

In the United States, the median household income in 2013 was $51,900.

According to Census data, households with HHI under $75,000 buy their favorite brands four out of 10 times. They can only afford to buy when their favorite items are on sale or they have a coupon. Households with HHI over $75,000 buy their favorite brands eight out of 10 times. Just 29.2 percent of Americans have HHI over $75,000.

With 70 percent of Americans having HHI under $70,000 and most acting on a brand preference only when a sale or coupon is in play, merchants who try to “save” money by not offering a coupon are actually ignoring 70 percent of potential buyers who would be more than happy to pull the trigger if only they had an incentive.

What’s that saying? Penny wise and pound-foolish? That pretty much defines merchants who think they’re actually increasing sales by not offering coupons.

OK so if this weren’t reason enough for every merchant on the planet to offer coupons, here are five more reasons…

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Watch How Mavatar Applies Coupon Codes Automatically at Stores’ Checkout 

Watch How To Store and Share Coupon Codes at Mavatar

1. Customers Spend More With A Coupon

One might assume that since a coupon’s purpose is to lower the price on an item, that would lead to a lowering in revenue for a merchant. In fact, according to Forrester, new customers spend, on average, 3.1 times more and existing customers, on average, spend 2.6 times more per order.

Now lest a merchant think that every offer they make must be a steep one, moderate discounts actually lead to higher sales than steep discounts. For example, according to five census and data companies, a 15 percent coupon code resulted in an average order value of $192, but a 5 percent discount netted a $303 average order value.

2. Coupon Customers Are More Profitable

While some believe knocking down price through discount offers leads to lower profitability, nothing could be further from the truth. In our example, the average shopping basket value of a coupon-less sale is $53.88. Subtracting $10.78 for affiliate commission resulted in a profit of $43.10.

But when a 10 percent coupon code was offered, basket value rose to $183.32. With the $18.33 discount applied and affiliate commission of $33 subtracted, the net profit rose to $131.99 yielding a 3.1X increase in ROI.

Coupons also contribute to increased profitability over time. In our example, over the course of 12 months, coupon code usage resulted in a 1.5X lift in average order value and a 1.8X increase in profitability. Throughout that 12-month period, coupon code usage also contributed to a 1.05X increase in purchase frequency. Coupon users shop more often.

3. Coupon Usage Increases Over Time

Increasingly, coupons contribute more and more to a merchant’s revenue. In our example, the implementation of coupon discounts resulted in coupons contributing to 17 percent of revenue in the first 12 months and 20 percent of revenue at the end of the second year.

Couple this data point with the above points which contribute to increased profitability and you begin to see a very clear picture; coupons drive sales, increase revenues, and improve profitability.

4. Coupons Deliver the Highest Conversion Rate

Using the example, if we take a look at the average conversion rate for all affiliate types, it’s 2.1 percent. Search returns 1.3 percent, social returns 7.7 percent, partners return 15.2 percent, however, coupons return a whopping 39.6 percent.

5. It’s Simple, Really

Not only do coupons incentivize people to spend more, deliver you more profit, build loyalty and increase conversion rate, coupons also give you access to the 70 percent of shoppers who wouldn’t otherwise give you the time of day. Do you really want to ignore 70 percent of the market?

Read Related Articles:

Stacking Codes Made Simple By Mavatar

Jing Shares Her Coupons in Mavatar & So Should You!

Moisturizing Bath & Shower Products

October 5th, 2015 by


Make it a point to keep skin in tip-top shape this fall with moisturizing bath and shower products. During cold weather, skin can feel dry and itchy. Avoid this by making your bath and shower as moisturizing as possible. Keep skin prepped so it absorbs moisture and locks it in.

Start in the shower. Use a moisturizing body wash or a bar of Dove. Yes, bar soap isn’t a sin if it’s packed with moisture and imparts that for your skin. Avoid bar soaps made from glycerin, which can have a drying effect on the skin and make it feel tight. Shower gels are OK, but aren’t really doing anything to nurture the skin, which is why you want to opt for a body wash that specifically mentions moisturizing attributes.

Scrub off dead skin. Moisturizing is nothing if you’re doing it to rough, dry skin. It isn’t enough to use a moisturizing body wash because it isn’t exfoliating. Exfoliate skin about 2-3 times a week depending on how dry your skin is. You don’t have to do anything fancy: a simple loofah will do to exfoliate skin with your body wash. If you want to use a specific exfoliator, try one with an oil base which will add moisture to the skin. Be careful if you’re in the shower, since this can make things slippery quick!

Pat your skin dry. Now that you spent time getting your skin in primo condition to absorb a body lotion or body butter, don’t ruin it by scrubbing skin dry! When you step out of the bath or shower, gently pat skin dry with a towel. Some moisturizing body washes specifically say to pat skin dry, so we aren’t just making this up! ;)

Apply body lotion or a body butter immediately after your bath or shower. A pro tip is to do this in the bathroom where the air is still damp and steamy. This means skin will get the added benefits of locking in all of the moisture it can absorb. Don’t go nuts slathering on lotion or body butter. A coat will do. Let skin absorb this thoroughly. We love slipping into cozy PJs immediately after to wake up with mega soft, luxe skin.

Walmart Increases Commission for Mavatar Editors

September 30th, 2015 by

From October 1st to October 15th, Walmart is offering Mavatar Editors a whopping 6% commission on all products from their Clothing and Beauty departments. In additions, shoppers who buy products from your Carts will received increased rewards points!

walmart fashion beauty commission mavatar editors affiliate program bloggers clothing

We created a Cart filled with our favorite Clothing and Beauty products to give you some inspiration. The Cart is filled with clothing, makeup, hair styling tools,

The Top 5 Drugstore Makeup Items

September 30th, 2015 by


The best drugstore makeup is high on our list of must-haves because it is accessible, affordable and performs like a champ. No need to shell out major dollars for basics or trendy extras to make your look say fall 2015.

1. COVERGIRL LashBlast Mascara Make lashes pop like crazy with this super affordable mascara that defines, lengthens and plumps in one swoop. In a sea of constant mascara launches, the original LashBlast remains at the top of our list for those who want definition and fullness that doesn’t flake and doesn’t take eons to put on. Because of the ultra fine bristles, this mascara grabs every lash and even works for the lower lashes. Bonus: if you have small eyes, this is one of the few large mascara brushes that doesn’t hit the top of the lids, which means you can apply it in no time.

2. Rimmel Scandaleyes Waterproof Kajal Eyeliner in Nude Lining the waterline with a light liner is a pro makeup artist tip to make eyes appear brighter. For years we did this with white, but this nude kajal liner looks more natural and the supersmooth pencil makes it easy peasy to use on the waterline. The result is a bright-eyed look that isn’t stark.

3. Maybelline Lip Studio Color Blur Matte Lip Pencil in I Like To Mauve ItThanks to Kylie Jenner (or not) it’s all about the lips right now. Whether you are going for the ’90s brownie pink hue or a vampy plum for fall, this new lip pencil creates an opaque matte lip that isn’t drying. The sponge on one end lets you create an ombre effect to create the look of plumper lips — no injections needed! Not that Kylie has them either, right?

4. L’Oreal Paris Infallible Eye Shadow in Bronzed Taupe You want a dramatic eye, but who has the time or 18 zillion colors to pull of a Youtube-worthy look? Do it the easy way with this brilliant bronze shadow all over the lid and up into the crease. You don’t have to worry about what goes on the lid or crease because the ultra fine shimmer shadow has rich dimension which makes it look like you went to town with various shades and brushes.

5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment & Concealer This concealer makes some bold claims. Does it work as an eye treatment? Maybe. It highly moisturizes the eye area and it’s impossible to make it look cakey, but the reason we adore it is because it’s the best pick at the drugstore for a neutralizing or color correcting concealer. The texture, coverage and wear rival a correcting concealer from a famous makeup artist, but this achieves the same effect for a mere seven bucks.

3 Easy Ways to Up Your At-Home Coffee Game

September 29th, 2015 by


1. Get a foamer. It sounds a little dramatic, but the seasoned at-home coffee drinker knows this what takes drinking a cup of coffee from a morning habit to a morning experience. The Ozeri OZMF1 Deluxe Milk Frother in Stainless Steel is a splurge that will pay for itself in no time. The bonus is you get a few different attachments so everyone gets the level of foam or froth they prefer when whipping up an at-home latte or cappucino. There’s no learning curve to using a foamer. It’s the easiest and most useful small kitchen appliance you’ll ever use.

2. Try a French press. If you have time on the weekends for an indulgent breakfast or brunch, try going the French press route. A French press is very affordable and you can play with the water temperature, types of beans and steeping time to gauge your perfect cup of coffee. The beauty of French press coffee is you determine how strong or bold the flavor is every time you brew. Try the OXO 4 Cup French Press Coffee Maker to experiment with your coffee.

3. Try cold brew…at home. The French press allows you to try cold brew coffee at home with ease. For the best cold brew, pour room temperature water over your coffee grounds of choice, as you were making a pitcher of coffee. Put the French press in the refrigerator for at least six hours (overnight works fine), then press coffee for potent cold brew that has a rich, non-acidic flavor. Because of the smooth flavor of cold brew, you can get away with less milk or cream and sweetener. Try a splash of coconut milk and raw sugar for a slightly sweet and totally clean take on coffee. Since cold brew is far more caffeinated than standard coffee, start with one cup in the morning.

4 Home Updates for Fall

September 29th, 2015 by


1. Create a reading nook. You don’t need a ton of room to create a designated space for reading this fall. Earlier nights and cooler temps makes us want to snuggle up with our favorite book, but piling into bed can make you sleepy. Instead, invest in a chair or bean bag to create a space devoted to reading. There are many stylish upholstered chairs available at affordable price points that let you create a space that welcomes you to take some serious downtime as the nights get shorter. We know people love e-readers, but for fall, we love a stack of books that makes us want to work through them every night instead of the usual Netflix time.

2. Play with texture. Use microfiber, suede-like fabrics, sherpa-inspired blankets and woven knits to play with texture for fall. These home updates for fall make it easy to feel comfortable the minute you enter your home. Colors matter, but texture is a great way to mix things up especially if you’re someone who adores neutrals like camel and ivory. These basic shades get a serious style update when you mix fabrics.

3. Add some fragrance. Walking into your home after a long day can be even better with fragrance. If you don’t want to worry about having a candle, opt for a room diffuser. They are easy to set up and permeate the space with scent throughout the day, which means you get the enjoy the fragrance right when you walk in. We love amber and musk-based scents for fall and winter. They are season-appropriate without having the overbearing sweet pumpkin scent reigning 24/7.

4. Invest in a slow cooker. Still not on the Crockpot bandwagon? It’s time to hop on board! Fall beckons a warm home-cooked meal, but most of us don’t want to battle in the kitchen after work. Instead, scour Pinterest for slow cooker recipes and see how you can have delicious, hot meals every night of the week with a little prep the night before. Slow cookers have come a long way and now come in sizes to accommodate 2-12 people in one pot, so choose what works for your lifestyle and enjoy a nutritious meal with savory protein and veggies.

Fall for Flats

September 28th, 2015 by


A trend we are stoked to see for fall are flats. Scour the latest arrivals of your favorite online shopping haunt and you’re sure to see a bevy of new flats in styles that suit everyone. Once seen as the frumpy shoe, flats are now as chic as stilettos and far more comfortable and suitable for every day life. Once you realize life isn’t a Sex and the City episode, you start to see the immense value in wearing flats.

Try metallics. As we transition to cooler weather, you can still wear bare legs. The Banana Republic Anika Italian Leather Flat in gunmetal for a super chic pair of flats that are as versatile as black but in a fresh new hue. While it’s still warm, wear them with a white top and denim skirt. As the weather cools down, swap the white blouse for a black sweater, keep the denim skirt and add black tights for a funky take on an Annie Hall look.

Add some studs. Studs are hot for fall and it’s easy to wear them on your flats while maintaining a posh look. Check out the Chelsea & Zoe Ava Women’s Studded Flats, which boast scallop detail and studs. This is an easy way to add a punch of style to any outfit and stay office appropriate. It’s all about mixing up textured this fall, so try this faux suede pair with a cozy cardigan or skinny leather pants.

The hidden wedge. Some flats are too flat. Because flats don’t always support the feet, some women have an aversion to flats. Look for flats with a hidden wedge, which look like conventional flats from the outside, but provide support because the foot sits at a slant. This silhouette is among the best shoes fit for those who are on their feet the majority of the day. A stylish option are the Soft Style by Hush Puppies Dona Women’s Fleur de Lis Skimmer Flats.

The Gucci Spring 2016 Fresh Face

September 23rd, 2015 by


It was all about geek chic at the Gucci spring 2016 fashion show. The acid brights and cool prints were fabulous, but what really caught our eye was the perfect no-makeup makeup look used on the models in the show. The Gucci spring 2016 woman is approachable and quirky with a sense of cool that isn’t attainable with a winged eye or mega bright lip.

Instead the goal was to make people stop and say, “She looks interesting,” versus pretty or sexy. This is a departure for the Italian fashion house that typically aims to ooze sex appeal, but we’re all for it! Instead of heavy contouring and Kardashian-worthy highlighter that can be seen from space, makeup artist Pat McGrath went for a gentle look that reflected personal style versus one general look for the entire show. McGrath points out less is more when it comes to contouring if you want to soften the face and appear more youthful and fresh. Instead of going for that sharp line to mimic chiseled cheeks, go for a subtle flush in a barely-there color like Gucci Face Sheer Blushing Powder in Spicy Petal.


On the eyes it was about soft definition with toasty shades. Use a soft tapered shadow brush to line the eye with the lightest sweep of a light brown shade like Gucci Magnetic Color Shadow in Moonstone. Skip the liner and swipe a brown mascara like Gucci Eye Opulent Volume Mascara in Cocoa. This delicate definition is perfect for the modern woman who wants to look pulled together without hitting any one makeup trend. Let’s face it — they don’t work for every occasion.

Hair was equally low key. Hair stylist Paul Hanlon mixed the ‘do’s. Some model sported a single braid, others slightly wavy locks with a center part and some with mussed straight hair with a deep side part.

3 Tips For Working Out Outdoors This Fall

September 23rd, 2015 by


Fall has officially arrived and aside from the ankle boots and cardigans, we’re ready to get outside for our workouts. In some regions the dog days of summer are still too hot to workout outdoors, but in the next few weeks temperatures should subside and that means everyone can get outside and get moving.

1. Layer your workout gear. Even if it’s in the 40s, your body builds heat as you move and you don’t want cumbersome layers weighing down your form. Opt for a base layer of a lightweight, sweat-wicking tank top with a long-sleeved T-shirt or jacket over that. A T-shirt over a tank top can work as well since it keeps the core warm without hindering your arms in any way. A perfect combo that’s wallet-friendly is this Danskin Now Women’s Mesh Back Tank topped with the Danskin Now Women’s Active Long Sleeve Performance Tee. The duo is under 20 bucks, making it a must for your fall workout wardrobe.

2. Wear capris. Staying warm involves layering up top. Wear capris since they are less likely to get in the way and feel heavy after you are well into your workout. Capris let you get some air without freezing your buns off during a pre-workout stretch. Most outdoor athletics enthusiasts prefer capris to full length leggings or compression pants. Check out Avia Women’s Active Performance Capri Printed Pants. The comfortable wide waistband stays put, even if you are going hardcore with an outdoor crossfit session.

3. Take your time warming up. With cooler temps, you should be careful with your muscles and joints. Take care by going for a gentle warm-up that warms up muscles slowly. Start with a few arm and leg stretches followed by a brisk walk for about five minutes before you start your workout. This gets your blood flowing and prevents sudden impact for your body.

Who Makes the Most Money in Mavatar

September 21st, 2015 by

The Mavatar Team is always working on improving the experience for our Editors and increasing their sales. We have gathered enough data to see which Editors are making the most money and getting the highest number of views in their Carts:*



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To summarize our findings:

  • The most efficient way to promote a cart is by utilizing all the available channels (Blog, widget, button, social media).
  • Influencers who took advance of the wholesome Mavatar suite to promote their carts gained the most traffic (views) to their carts.
  • The traffic (views) translate to higher number of transactions per cart.Therefore, the no. of cart views has a positive correlation with commission received.
  • Influencers who promote their carts on social media platforms (FB, Twitter, Instagram, Pinterest,…) received much higher views and commissions. This is because the their fans & followers re-shared their carts! Moreover, with high social media recommendations, people seem to be more confident in performing higher sales transactions, which also increases the commission. The usage of widget and button also drastically increases traffic because of the simplicity of one button click to arrive at the carts.
  • Contrary to what many believe, the number of carts created has less correlation with the amount of commission.
  • Influencers who are using Social Media to promote their carts earn a higher average transaction than the ones who don’t! Maybe Social media users are richer or reflection in social media is an indicator of standing behind your original content in public 
  • All in all, to be a successful Mavatar Influencer in a top percentile, focus on the quality of the cart content using more relevant keywords of the products, using the Mavatar widget and utilize social networks to promote the carts proved highly effective

To increase your Cart visits and, in turn, improve your sales, use the Mavatar Widget or Shop My Cart button on your blog. Here’s how:

For an extra way to use your Mavatar Cart to make money, here’s how you can monetize your friends’ social posts:

Don’t forget to grab your Mavatar widget to place it next to your other social widgets in your site and promote all your carts in one place. m
*5 outlier influencers who created  $250-$2000 revenue in one Cart were excluded from this study to prevent misrepresentation.

DKNY Spring 2016 Fashion Show

September 21st, 2015 by


Make a break for a new spin on basics with the DKNY spring 2016 collection. New York Fashion Week was heavy on black and white for spring and the DKNY spring 2016 fashion show was among the cream of the crop when it comes to a new take on old favorites. Easy breezy shapes with a polished finish was the theme for the collection that incorporated neutrals done in the best way for warm weather.

The DKNY spring 2016 fashion show illustrated how to wear all-black-everything for spring and summer. Face it, many of us are culprits of donning black in the hottest temperatures, but the mixed fabrics at the DKNY show were perfect for looking the part, even if you’re at a backyard BBQ. Simple white T-shirts tucked into structured pencil skirts, gray shift dresses and black shirt dresses were major tent poles of the collection. Think of similar pieces now with tights and ankle boots, then switch it up with a cage-style stacked heel sandal for hot weather.


Asymmetry was big for this collection with plenty of asymmetrical skirts that hit at the knee. Sheer material worked its way into the collection towards the end of the show with a dash of cobalt. For those who live in neutrals, choosing one punch of color to break things up is a great way to bring a look on trend while still putting your year-round favorites to use. A sheer T-shirt-style top over a tank top has a slight ’90s slant, but when worn with a column skirt and ankle boots channels the new interpretation of grunge. The DKNY spring 2016 collection has countless items you can wear year after year. The silhouettes are fresh and simple, but look timeless enough that they’ll be put to use for years.

3 Ways to Style the Button-Up Skirt

September 18th, 2015 by


Already browsing sites for fall fashion finds? Us too. You’ve probably ran across the button-up skirt which is at the top of the must-have list for the season. The button-up skirt is wildly versatile and depending on the fabric, can go to the office, weekend plans and back again.

Our button-up skirt Cart has fall’s favorite skirt silhouette in plus sizes, petite sizes and every fabric, which means you’re sure to find your skirt match!

How to Style the Button-Up Skirt

Add a T-shirt. The T-shirt is a great addition to the button-up skirt. Try a streamlined silhouette that can easily be tucked into the waistband of your button-up skirt. A solid works well, but we’re mad for the whimsical graphic print tees we’re seeing everywhere for fall. With a denim button-up skirt, you can add slide-on sneakers during transition season. Feeling extra trendy? Roll-up your sleeves on the T-shirt for that off-duty model look everyone is craving right now.

Try an embellished blouse. This is the easiest way to wear the button-up skirt at the office. Most creative environments allow denim, but if you’re in a strict no-denim industry, go for a button-up skirt in corduroy or suede. This is a great way to don a trendy look that’s still office-appropriate. For the work place, check out blouses with jeweled embellishments or colorblocking. Outside of the office, opt for sheer details or open shoulders.

Don a chunky sweater. More is more for fall 2015 and that’s definitely the case when it comes to texture. Choose a nubby textured sweater to add some dimension to the mix. We love a chunky sweater with a button-up skirt because it hits on the slight ’70s feel of the trend. Sport the look now with loafers and add tights and ankle boots once cooler weather hits.

Fall Color Watch: Oxblood Trend

September 17th, 2015 by

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Oxblood has been the go to color for the past few fall seasons, and this year won’t be any different. Oxblood (or wine, burgundy, marsala–whatever you choose to call it, although we argue they are TOTALLY different) is a stunning alternative to everyone’s favorite red, and it’s perfect for fall because it just contrasts so well with the golden hues nature provides.

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Oxblood is a shade that looks incredible on clothing, shoes, bags, accessories, and makeup. The hard part is definitely putting together an outfit of items that are NOT oxblood. Plus, oxblood looks incredible on pretty much anyone, regardless of skin tone or body shape. We look forwardt to it making a come back in our wardrobes more than we look forward to the Pumpkin Spice Latte (sorry, Starbucks). It also helps that oxblood looks so good with that glass of red wine, so how can you not like it? Plus, oxblood is completely gender and age fluid, so you can pretty much dress your entire family in head to toe burgundy.

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Our favorite shades to pair oxblood with are golden and yellow hues, but jewel tones and oxblood also make a stunning combination, whether it’s emerald green, or sapphire blue. Check out this outfit of the day inspiration photos, and you’ll instantly want to remake your closet with everything oxblood. But don’t worry, we have you covered–shop our Oxblood Mavatar Cart for the best fall oxblood picks to transform your look!


Marchesa Spring 2016 Fashion Show

September 17th, 2015 by


The Marchesa woman is feminine and loves ruffles, which we’ve seen in countless collections for the past several years. These aren’t the ruffles you see every day as they’re done in a refined way, which is what we got for the Marchesa spring 2016 fashion show. Whether it was a chic cocktail dress or a flowing gown, those who love Marchesa will have plenty of gorgeous frocks to choose from for special occasion events this spring.

Marchesa went beyond the black and white, though there was plenty of that too. Bold magenta, soft pastel hues and ombre gowns rounded out the collection. It isn’t just about sheer and black. Marchesa isn’t the brand for those who want to play it safe, but for those who want their fairy tale moment. Marchesa is always a favorite for starlets on the red carpet. The brand is known for rich texture, sparkle and lots and lots of ruffles.


The collection started with a few corset-inspired gowns with bandage details. Ornate ruffles worked throughout several gowns, both with mini hemlines and full length dresses. Delicate laser cut lace and layers of tulle created a modern girlie feel that’s wearable without feeling too frou frou. The standout gowns were ombre with fluttering tiered skirts perfect for the red carpet. We can see any of these gowns on fashionistas like Kiera Knightly and Lupita N’Yongo come awards season.

The 3D effect seen on many of the gowns is a theme we’re seeing throughout New York Fashion Week at several shows. It’s florals done in a new and exciting way. Instead of just sitting as a print on a fabric, the flower details come to life creating movement on cap sleeves, straight skirts and A-line silhouettes. This rich texture is perfect for having a movie star moment. More is more for evening and no one does it better than the gals at Marchesa.

Shop the current Marchesa collection in our Cart curated just for NYFW!

Proenza Schouler Spring 2016 Fashion Show

September 16th, 2015 by


What’s black and white and fabulous all over? The Proenza Schouler spring 2016 collection, of course. Broadcast live on Vogue.com, the boys are still going strong with a spring 2016 collection that’s more dressed-up than others we’ve seen over the past few days. Again silhouettes were soft and pliable with movement that fluttered down the runway. This aesthetic proves that soft silhouettes can be casual as seen in other shows at New York Fashion Week or more prim and polished like the looks seen for the Proenza Schouler spring 2016 collection.

Black and white ruled the runway along with touches of bold prints and bright red. The modern color palette is perfect for the woman on-the-go who wants a mix-and-match wardrobe that works back staples in their closet. More is more with Proenza Schouler, but the duo do this vibe in a more effortless cool manner than many other fashion brands. It isn’t just about piling it all on, but doing it in a way that’s comfortable and easy to wear in real life. It’s the reason the American design team has been able to maintain their place in fashion with heavyweights like Ralph Lauren and Michael Kors.

There was a slight European feel to the collection with eyelet, delicate lace fabrics and dramatic contrast applique. Ribbons were abundant in the collection, but we’ll see how these looks are modified once they get in the hands of buyers and trickle into department stores. While the movement made for fabulous eye candy on the runway, we can’t imagine walking down the street worrying about getting caught on things because of a long ribbon dangling from the front of a blouse.

There were more flats, which has been a trend on countless runways for the spring 2016 season. At Proenza Schouler, the silhouette was flat with a pointed toe, and done in sumptuous siren red suede and ink black. Fine shimmering details lent a glam factor to the otherwise simple flats and the ribbons that adorned the ankle? Well, that’s a ribbon that works IRL.

Shop current Proenza Schouler bags and apparel at our Cart curated just for NYFW!

Michael Kors Spring 2016

September 16th, 2015 by


Feel the ease of spring with the Michael Kors spring 2016 collection. Kors is known for his jet set aesthetic, which is great, but can look the same season after season. For spring 2016, the staple American designer took things in a fresh direction with body-skimming silhouettes, midi hemlines, hanging belts and flatform sandals for the new year. The Michael Kors spring 2016 fashion show encompassed the more relaxed feel we’re seeing in many designers’ collections at fashion week. It’s all about easy femininity done in a modern way for spring 2016.

A mix of classic hues like poppy red, navy, black and chocolate brown create a strong palette that juxtapose the fluid modern shapes in the collection. Whether it was a dress or a pair of trousers, the easy going shapes were perfect for warm weather, travel and everything in-between. It was all about roomy tops, breezy sun dresses, cropped pants and lightweight trench coats for a stylish simple wardrobe that’s versatile and works back to items that are already in your closet. Like the Rachel Zoe fashion show, we saw a few peasant-style dresses.

The power of Michael Kors lies with the belt. For several seasons Kors has shown the undone belt, which can also be described as a belt that’s too long for you. The tucked leather strap hangs just so, giving any outfit that X factor that creates instant It Girl status. For spring 2016, Kors showed belts over everything one-piece swimsuits to long thin cardigans and floral print dresses. This collection is wearable yet on trend in a new exciting way.

Kors focused on Birkenstock-like footwear with plenty of straps, flatforms and buckles. The heft of the sandals provided the perfect juxtaposition to the lightweight airy fabrics throughout the Michael Kors spring 2016 fashion show.

Shop current Michael Kors fall items in our Cart curated just for New York fashion week!

Jenny Packham Spring 2016 Fashion Show

September 14th, 2015 by


Say hello to floaty sheer fabrics, delicate embellishments and fluid shapes for spring. The Jenny Packham spring 2016 fashion show displayed all of the above with a collection of charming cocktail dresses. Sheer details and heavy floral motifs are perfect for the woman who wants to do girlie girl with a grown-up twist. No frou frou flower frocks here. The Jenny Packham spring 2016 collection focused on classic polished silhouettes in mixed media fabrics and 3D-like details. There were easy going dresses we can easily see on starlets for press junkets or the First Lady. Packam’s designs are a favorite of Kate Middleton, so the designer’s penchant for stylish, posh women runs deep.

It was a fresh take on florals with rich textures and plenty of dimension to dress up the traditional shapes. This is one of our favorite ways to incorporate prints or bold color into the wardrobe: stick with classic silhouettes in an exciting hue with applique details and you have a look that evolves your personal style without taking a huge leap out of your fashion comfort zone.


Mavatar co-founder Susan Akbarpour attended the Jenny Packham spring 2016 show and sat alongside TV personality and savvy business woman, Giuliana Rancic. Many know Guiliana from her time with E!, but it was at a 2014 Intuit event that Susan first heard Guiliana’s amazing story. Guiliana has been very public about her breast cancer survival story, using a surrogate for her precious son and her business ventures outside of TV hosting. Her full plate is an inspiration to women everywhere and proves attitude plays a big role in making things work. There’s no one way to get everything you want in life — it’s all about taking it one day at a time and rolling with the punches, as Giuliana has done throughout her career and personal life. After the Jenny Peckham spring 2016 show, Giuliana tweeted her feelings in a single word, “Gorge!” We agree!

Rachel Zoe Spring 2016 Fashion Show

September 13th, 2015 by


The Rachel Zoe spring 2016 fashion show wowed with bohemian-inspired pieces in a rich palette of sienna, rust and gold. Part glam ’70s goddess, part ’80s excess, the collection hit on the signature look the celebrity stylist has cultivated over the years, done in a wearable way for the modern woman. Let’s face it, not everyone can pull off Zoe’s drapey tops and bell bottoms IRL, but the Rachel Zoe spring 2016 collection was democratic in style and fit. Accordion-style pleats, lace-up necklines and bouts of lace worked through peasant tops and dresses in ivory. Fringe was a major factor in the Rachel Zoe spring 2016 collection, hanging from everything including sheath tops and column midi length skirts.

Fluid, off-the-shoulder tops and column silhouette skirts rounded out the collection that was packed with texture. Gentle knits, woven details and metallic-threaded tops were clear winners and can be worn with skinny jeans and trousers that are already in your closet. Zoe’s favorite black and white color combo also made an appearance in the spring 2016 collection via a chic two-toned blazer and trouser shorts.


Where Zoe truly knows her audience is with footwear. In a sea of designers who push over-the-top stilettos and embellished heels fit for the cast of Sex & The City, Zoe gives us flat sandals that are chic enough for day or night. The flat leather sandals had a peep toe and lace-up at the angle hitting on the Marrakesch vibe of her spring 2016 collection. Going out and want that statement shoe to match? The same open toe sandal silhouette was done in a heel with tassel details that lace-up at the ankle. Tan, olive and ivory ruled for shoes, giving us a fresh update on neutrals that go with everything for next spring.

From a beauty perspective, makeup was barely there and accompanied by a center part with the tousled beach waves that Zoe rocks daily. It was no-muss, no-fuss, but plenty easy glamour, making us eager for those perfect spring days.

NYFW Day 2 Recap: Wes Gordon, Yigal Azrouël, Jason Wu, Zimmermann, Betsey Johnson

September 11th, 2015 by Yigal Azrouël nyfw ss2016 runway show new york fashion week spring summer 2016 models mavatar

Day 2 of New York Fashion week is here and were are recapping our favorite looks from the NYFW SS2016 shows right here! In addition to seeing the best looks from all shows, you can shop the designers’ previous collections and more on Mavatar. Read yesterday’s recap here, and follow us on Twitter for instant updates!

Wes Gordon SS2016

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Wes Gordon’s show this NYFW provided a perfect balance between edgy and elegant. If there’s one thing I love most, it’s edging up a delicate lace dress with a biker jacket or an oversized blazer, and Wes Gordon certainly has the right idea. Plaid print and lace inserts are a match made in fashion heaven, especially when you through a gorgeous leather gilet into the mix. Plus, is that chainmail I see? I’m all about it. Shop Wes Gordon’s FW2015 collection here.

Yigal Azrouël SS2016

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Yigal Azrouël’s show started like every typical spring summer show starts–with creamy pastels. I was enjoying the romantic textures of yet another Spring show, and then..BAM. Black. Black everywhere. Spring black on Spring black on Spring black. Hallelujah! Yigal, you so get me. I thought I was alone in thinking black is the perfect Spring color, but Yigal Azrouël’s SS2016 show proved that with the right textures–such as lace–and patterns–florals, for Spring…–black is unstoppable. After the gorgeous selection of black designs, Yigal went back to lighter tones, but continued to add edginess to every design. Bravo, Yigal. I love NYFW. Shop Yigal Azrouël here. 

Jason Wu SS2016

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Naturally, the Jason Wu SS2016 fashion show did not disappoint, but no surprise there. The only thing that (pleasantly) surprised me, was how much this Spring show made me think of fall. The deep green and rich browns are colors you usually see during the FW shows, but Jason Wu showed that you can certainly incorporate them into your Spring wardrobe. Ruffles were also ever-present in his show, and I can’t wait for Leandra Medine to kill it in the coral dress (also, hello, Mavatar colors!). Shop Jason Wu on Mavatar.

Zimmermann SS2016

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Zimmermann was one of my most anticipated NYFW shows, and he did NOT disappoint. Zimmermann’s Spring Summer 2016 collection was a victorian dream, and the ruffles, lace, linen, belts, and industrial inspired wear made my heart swoon. This show certainly put a whole new meaning to the working girl look, and I absolutely cannot wait to rock these babies in the Spring. It’s also yet another show that went heavy on the ruffles, so make sure to keep this trend in mind when doing your shopping in March. Shop Zimmermann here. 

Betsy Johnson SS2016

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It’s day 2 of NYFW and the first show that surprised me so far was Betsey Johnson. She started off with the usual frills and print mixing and fun colors, staying true to her brand, and everyone was enjoying her quirky designs as always. But the show quickly progressed into something else. The colorful checks outfit still had that Betsey Johnson feel, but was moving into a slightly more high fashion direction. The brown flower print dress looked like something from the Chloe runway, if only Betsey’s socks didn’t give it away. The out cake the sheer black number and I fell off my chair. Betsey, are you okay?! Either way, we loved it and are SO HAPPY that Betsey Johnson is one of our supported stores, so we’ll have her SS2016 collection here first! Shop Betsey Johnson!

This post will be updated throughout the day with more recaps from NYFW SS2016 shows. 


The Return of Pink

September 11th, 2015 by


Are you a pink girl? Typically we’d say heck no, but it seems the cheery hue is everywhere for fall — and in the most wearable ways ever! This isn’t the girlie girl bubblegum pink (though there’s a lot of that too); this is muted pink, deep magenta and vibrant hot pink that adds instant style to any outfit. Not sure if pink is the color for you? No worries, we have subtle touches of pink in our Cart too.

Go casual.
Take pink casual with a chic wrap or poncho for fall. The brilliant thing about a pink topper is you can sport all of your neutrals underneath and let the pink piece be the focal point of the look. For an easy piece that’s grab and go, take a look at the Echo Pleated Wrap Scarf. The tribal print adds an edge to a basic long-sleeved top, jeans and ankle boots or flats. Another pick is the Lauren Ralph Lauren Two Tone Poncho. This poncho has armholes, making it easy to keep on no matter whatever you’re doing.

Go glam. Take a hint from Rihanna and go all out with pink for your next special occasion. With homecoming and fall weddings around the corner, deep magenta is a great color to consider. It’s universally flattering and looks on trend for the season. This Halston Heritage Sleeveless Asymmetric Obi Belt Gown is a column silhouette with a shine-embellished obi-style belt. When choosing a modern pink dress juxtapose the conventional girlie color with a sleek shape. Nix the ruffles, feathers or bows in favor of streamlined silhouettes.

Just a touch of pink. Not ready to wear pink? We get it. There are plenty of ways to add pink to the mix without donning a dress or sweater. Add a punch of pink with this quirky Boutique Moschino All Over Grommet Shoulder Bag. The bag is pink with an edge thanks to grommet detail. Cross-body bags and clutch bags are out in abundance in pink and work with all-black everything every single time.