10 Ways To Wear Coral

April 15th, 2015 by coral-color-trend-2015-mavatar

1. Wear coral for a wedding. It’s a bright, flattering hue that looks great for day or night.

2. Try a coral bag. The citrus shade provides the perfect pop for casual looks.

3. Opt for a washed-out coral. Not a fan of mega brights? No worries! Plenty of designers are offering soft coral, which is easier for many to wear. Try it with denim or white.

4. Coral jeans. Yes, we still love colored jeans and a coral pair look great with a T-shirt and gladiator flats for day or a black slinky top and strappy gold heels at night.

5. Snag a coral sheath dress. It looks great at the office and breathes new life into basics like nude pumps.

6. The coral casual dress. Go for a simple day dress in a bright shade of coral. It’s fun and one-stop style.

7. Coral lips. The runway was chock full of coral makeup for spring 2015. Follow these tips for the perfect coral lips.

8. Try it for bridesmaids. Coral is a universally flattering color that looks great on every skin tone. A cool idea? Let bridesmaids choose their own shade of coral for an ombre effect in photos.

9. A coral swimsuit. Make it a teeny bikini or ruched one-piece — a swimsuit in coral is perfect for catching some rays.

10. Coral cover-up. We love it over a black or white swimsuit for instant chic.

The Best New Niche Fragrances

April 12th, 2015 by sephora-coupon-code-2015-rouge-VIB-sale

It’s time again for the Sephora 15% off code and we’re looking forward to snapping up a few of the best new niche fragrances. There’s something special about wearing a scent that isn’t instantly recognizable. Yes, there’s something to be said for classic scents everyone knows and loves (Chanel No. 5 and Viktor & Rolf Flowerbomb come to mind), but having a unique perfume that makes everyone ask, “What are you wearing?” is priceless.

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Margiela ‘Replica’ Jazz Club — A unisex fragrance at its best, this scent evokes musky tones of leather and tabacco. It’s a strong, heady scent perfect for evening.

Nest Amazon Lily — We don’t love floral scents around here, but Amazon Lily strikes the perfect balance between flowery and sophisticated. It’s a stunning fragrance fit for women of all ages. The scent is light, but apparent, making it perfect for warm weather.

Atelier Cologne Orange Sanguine — This warm citrus is a mix of orange, tonka bean and sandalwood, creating a comforting scent that is perfect for those who love vanilla scents, but want to shake things up.

Commodity Mimosa — This scent smells exactly like it sounds — bubbly and slightly sweet. The dry down is fantastic as is the lasting power, making this niche fragrance worth it’s price tag.

Tocca Florence – This niche fragrance has been around awhile, but is only available in select Sephora locations and online. It’s a sophisticated take on the classic feminine floral. It’s never overpowering, which makes it ideal for the office.

Shop The Biggest Selection of Kids’ Designer Shoes Right Here

April 11th, 2015 by designer-kids-shoes-european-childrens-shoes-mavatar

Shopping for kids takes time. We’ve consolidated all of the best kids’ designer shoes into one place. With Mavatar, you can shop kids’ designer shoes from multiple retailers in one place.

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Girls’ Designer Shoes
Check out the latest girls’ designer shoes, boots and sandals from brands like UGG, Gucci and Burberry. Think bright hues, fun prints and even mixed prints on one pair of shoes for a whimsical touch.

Boys’ Designer Shoes
Boys’ designer shoes are borrowing from dad with wingtip shoes and driving loafers fit for young lads! European brands like Emporio Armani and Lacoste have cool, comfortable shoes that will have your little one’s style matching that of the big boys.

Forget the bookmarks or trying to keep track of coupon codes in your email. Mavatar does the work for you. Mavatar automatically applies coupon codes, finds free shipping offers and tracks down the best price possible for the item you want. Check out our plentiful selection of kids’ designer shoes for a look at how easy price comparing can be with Mavatar!

Editor Tips: SEO & How To Optimize Your Content

April 11th, 2015 by photo 2

 

Search Engine Optimization (SEO) has become increasingly important in the blogosphere. Bloggers, or any content creators really, need to be aware of using the right kind of keywords to ensure that their posts/website gets noticed by search engines, and, in turn, so does their content. Mavatar’s cart description works in much the same way, so optimizing it for search engines can mean more traffic to your carts, and more monetization! Here are some tips on how to make the best of your Mavatar carts with SEO:

What is SEO?

Search engines find two types of results: pay-per-click (paid) and organic. Most content creators use organic content, which means they do not pay for their pages to show up in search results. Search engines rank these pages based on their value and relevance to the search, which ensures that the most relevant material shows up first. Essentially, content that is optimized for search engines will appear closer to the top results. Using SEO and keywords you can make sure that your content (and your Mavatar cart) gets more viewers, and in turn, more shoppers.

How do I optimize my cart?

Editor-tips-SEO

Use Your Keyword in the Title

While you might be tempted to get creative with your cart title, you need to make sure to use your keyword in it. So if you’re making a cart filled with little black dresses, you should name it “Little Black Dress,” otherwise search engines and shoppers won’t find it. You can get creative in your blog post title, bur the cart title should be kept brief and to the point.

Don’t Leave The Description Blank

When you’ve worked on your cart as hard as you have, you don’t want it all to go to waste because only a few people viewed it. While the traffic from your blog and social media will not be affected, with search engine optimization you can get extra traffic to your cart—and, in turn, to your blog—from all over the internet. When you leave the description blank, it essentially tells search engines that there is no content there. So, for example, if you create a “Little Black Dress” cart and leave your description blank, when somebody uses a search engine to find a little black dress, your cart will come up after hundreds of thousands of search engine optimized content.

What to Say

You want to fill your cart description with relevant content that tells the search engine exactly what is in it. So in your “Little Black Dress” cart description, you need to make sure to tell your readers that the cart is filled with little black dresses by using that as your keyword(s). Write a post about how to wear them, which styles you like, etc. Make sure to use your keyword throughout the article, but make sure to keep it sounding organic.

A good idea is to include some of the products in your cart in your descriptions. For example, you can say, “A great little black dress I found is _____ from Macy’s.” Using the store name is another great option for SEO, as users often search for products from those stores. Make sure you sound natural! Just talk about why you picked the items you did, how to use/wear them, or the savings you found on Mavatar!

How Much to Say

It’s not enough to simply say, “This cart is filled with Little Black Dresses.” You need to make sure to have ample content in order for search engines to find it faster. A good rule of thumb for SEO is to have a minimum of 300 words in your description, which will give you a pretty good chance of getting noticed! Of course if you have the opportunity, more content always means a better chance of search engine optimization.

Final Tips

  • Make sure to use the same keyword(s) throughout your post. “Spring Shoes” and “Shoes for Spring” are not the same thing!
  • Your content needs to sound organic. So don’t simply fill the page with keywords, but let your voice be heard!
  • DO NOT simply copy content from your blog. Search engines will only turn up one of the two, so make sure that your cart description is tweaked at least a little bit.

Next Week: Keywords—How to Choose ‘em and Where to use ‘em.

6 Wearable Braids From Game Of Thrones

April 10th, 2015 by game-of-thrones-braid-mavatar

It is finally happening! Game Of Thrones returns this Sunday with the premiere of season 6.

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Will Daenerys Targaryen finally land in Westeros on the Iron Throne? What will Cersei do to ensure King Tommen stays reigning? Does Stannis Barantheon have a shot if he’s following the ways of the red sorceress and most importantly (for us book readers!), will Lady Stoneheart finally make an appearance?

Before those questions are answered this season, get in the groove with these wearable braids from HBO’s hit series. Remember hair braids most easily when it’s slightly dirty and has enough oils or product for a good grip when braiding.

This hairstyle looks a lot more difficult than it is. Split hair down the center then grab hair closest to center part and create two thin French braids.
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Use a beach texturizer on day-old wavy hair. Split down center and create two loose braids from either side that meet at back.
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Split hair down the center, into two sections on either side of the head. Split each section into two and braid each section. Bring the two braids closest to the ears over the head in the opposite direction to create a crown braid with two additional braids still hanging at the nape of the neck.
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Split hair down the center. Take a large section of each side and loosely braid, pinning in back with tonal bobby pins.
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Split hair down the center. Take front sections and split into two sections, giving you enough hair for four braids. Try to make the braids at center thinner by using less hair than used for side braids. Gather just above at the nape of the neck with an elastic band.
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Split hair down the center and into four loose braids with front sections of hair. Only braid about halfway down, allowing you to gather the hair at the round of the head with an elastic band.
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How-To Wear: Gilded Hair Accessories

April 7th, 2015 by spring-trends-2015-mavatar

They were all the rage on the spring runways and there’s no reason metallic hair accessories can’t translate to real life. Our favorite way to wear them? With casual looks for a whimsical juxtaposition that makes it easy for you to wear gilded hair accessories daily.

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1. Don’t be too precious about it. The more relaxed the look, the better — as long as said look is pulled together. Think of a denim-on-denim look with chambray button-up and dark denim cropped pants or a V-neck T-shirt and patchwork jeans. See also: How To Buy Jeans That Fit Perfectly.

2. Consider metallic hair accessories for a wedding. This trend is ideal for an outdoor wedding, especially those with a bohemian or beach theme.

3. Opt for loose waves. The last thing this look needs is stick straight hair that only looks good when it’s perfect. Get the perfect loose waves with tips from celebrity hairstylist Oribe here.

Support the 49ers Foundation

April 6th, 2015 by 49ers-foundation-mavatar

Currently in its 23rd year, the 49ers Foundation aims to develop programs and events for the underserved community in and around the San Francisco area. The goal is to keep children, “Safe, On Track and In School,” which is a philosophy we can get onboard with.

In 2014, the 49ers Foundation raised a whopping 4.2 million dollars for their cause and donated a 1 million dollar grant to initiate a STEM leadership program at Cabrillo Middle School in Ventura, California.

Pre-draft visitors are already rolling in for the 2015-2016 NFL season. Right now, shop any of our #CartForCause Carts devoted to 49ers gear and you’ll instantly contribute to the 49ers Foundation. Check out #CartForCause for 49ers-themed Carts from Mavatar Connect bloggers who are already eyeing the best gear for game day.

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Beach Waves 101

April 1st, 2015 by beach-waves-how-to-do-beach-waves

Ah, those beach waves. We’ve craved them since Gisele first came on the scene and they were prominent on the spring runways. Who doesn’t want wavy hair that’s touseled just so for spring and summer? The problem isn’t always achieving waves, but getting frizz free wavy hair that stays glossy throughout the day.

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This time of year, we’re all about glowing skin and perfectly mussed hair, whether it’s a loose bun, low ponytail, fishtail braid or wavy locks flowing in the wind. Here’s how to master the art of beach waves while fighting frizz and pumping up the volume.

1. Start with a smoothing treatment. 1-2 times a week treat hair to a smoothing treatment with a deep conditioner. Focus on the bottom half of the hair and leave the conditioner on for at least 20 minutes. Need extra TLC? Slather hair in conditioner and sleep with a shower cap on for the ultimate hair mask that penetrates hair through and through.

2. Be careful with the drying process. This is where you’re going to help or hurt your hair. Never use a brush on wet hair. Use a wide tooth comb to detangle. Let hair air dry while loose or wind hair loosely and use a few bobby pins to secure hair into a bun at the round or top of the head. Refrain from touching your hair, which is sure to promote frizz.

3. A little heat never hurts (as long as it’s a little!). No one wakes up with Gisele waves — not even Gisele. Once hair is 100% dry, don’t be afraid to run a curling wand through portions of the hair that need a little help in both the volume and smoothing departments. Finish with a lightweight styling cream and a spritz of lightweight hairspray.

Check out Oribe use his Apres Beach Wave Spray for frizz free wavy hair.

New York Fashion Week moves to Milk Studios

March 30th, 2015 by MADE-fashion-week-spring-2016-fashion-show-Mavatar

It’s official! New York Fashion Week gets a new home this September with Milk Studios as the main sponsor. MADE Fashion Week kicks off with the Spring 2016 season in September and that means we don’t have to worry about the demise of the bi-annual event. New York Fashion Week brings 19 million dollars to the city and Milk Studios on Chelsea Pier will become the new destination venue for shows.

Designers will continue to show off site as well. Milk Studios has hosted up to 30 designers during a single Fashion Week, including Proenza Schouler, Jeremy Scott and Public School. MADE has conducted shows for seven seasons and will now be the backdrop for the largest fashion event in North America.

In the future, NYFW will likely end up at Hudson Yards, the residential and commercial development set to be completed in 2017. Culture Shed promises to be a 200,000 square foot space devoted to cultural arts. Full construction is slated to begin this summer.

6 Trends That Say Spring

March 27th, 2015 by image (32)

Which spring trends will help you update your entire wardrobe? This round-up is sure to breathe new life into what you wear.

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1. White. An eyelet top, hippie dress or white jeans — it’s all in for spring when it comes to the hue that makes you tote a Tide pen everywhere you go. Wearing all-white is easier than you think and looks fresh when done in body skimming silhouettes. See also: How To Keep White Clothes White

2. Gladiator sandals. They’re baaaack! Gladiator sandals are hot for spring and summer 2015 and we know why. They add texture and dimension to any outfit with zero effort. Invest in a flat pair that work with shorts or maxi dresses.

3. ’70s influences. From center parts to camel, whiskey, fringe and bell bottoms, all things ’70s are relevant right now. The key is to interpret the trend in a fresh way — not like you’re ready for a scene from Dazed and Confused. Opt for lightweight fabrics for a modern take and 1-2 trendy pieces per look. Go for a classic V-neck T-shirt with bell bottoms or plain slide sandals with a bell sleeve top and mini skirt to keep the look chic, not costume-worthy. See also: How To Buy Jeans That Fit Perfectly

4. Red. The color du jour was a favorite of fashion editors at the spring and fall shows, so it’s no wonder fashionistas are taking note. The best red? A true lipstick shade with blue undertones, which looks modern whether you opt for a chic cape or skinny slacks.

5. Undone hair. The spring 2015 runway shows showed off hair that was perfectly mussed. Get a similar effect by towel drying clean hair, then twisting hair into two loose buns with styling cream. Smooth out a few hours later with serum and you’re good to go. See also: Tips For Using Hair Texturizer

6. Barely-there makeup. Given the undone hair, barely-there makeup can be tricky to pull off without looking too unkempt. Even out skin with a color corrector, then focus on brows and glowing cheeks for a no-makeup look that rivals off-duty models. See also: Mastering The Look Of No-Makeup Makeup

35 Memorable Carrie Bradshaw Fashion Moments

March 25th, 2015 by image (34)

Happy Birthday SJP! In honor of Sarah Jessica Parker’s birthday, we’re celebrating with 35 Carrie Bradshaw outfits. They weren’t all picture perfect, but they all capture those memorable Sex & The City moments we loved.

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Who could forget the tutu that started it all?
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It ended with tulle too.
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What else would you wear to a giant outdoor market?
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Carrying your own birthday cake home is always chic, no?
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Partying in Day-Glo underwear.
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Rainy day fabulous.
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Too bad this look ends up drenched in water.
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“The most important thing in life is your family. There are days you love them, and others you don’t. But, in the end, they’re the people you always come home to. Sometimes it’s the family you’re born into and sometimes it’s the one you make for yourself.”
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At the ballet.
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Pizza after raw food fine dining.
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She always goes back to this fur.
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An apple in the Big Apple.
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Before meeting Comic Book Lad.
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Kissing Alanis.
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In the Hamptons.
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Is it just us or were Miranda and Carrie the closest of the bunch?
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American girl in Paris.
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Sulking never looked so good.
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“You can never be overdressed or overeducated.” – Oscar Wilde
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“You’re never alone in New York! The city is your date!”
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Carrie’s first date with Aidan.
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“Children and women with emotional baggage first.”
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Sensible shoes for Paris cobblestone streets, obv.
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“Yet. I haven’t worn all of these clothes yet. Some day I will.”
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Totally appropriate for brunch.
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Carrie watches Sam delegate for the Sex & The City book party.
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“She’s fashion road kill.” Heidi Klum ends up wearing this gown on the runway.
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Bubblegum and fringe at the opera.
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“I brought you a mulberry bush. You know, because the bar is on Mullberry street?”
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Because what else would you wear to pop in on your ex-boyfriend’s soon-to-be ex-wife’s lunch?
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“I’m sorry. I can’t. Don’t hate me.”
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Graphic tee + print pants = classic Carrie.
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On the prowl for Aidan.
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“I’m drunk! I’m drunk at Vogue!”
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“You can’t leave New York! You’re like the Chrysler building!”
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Happy National Puppy Day!

March 23rd, 2015 by Karlie-Kloss-dog-puppy-mavatar

Celebrate National Puppy Day with our Cart stocked with stuff for puppy lovers!

Always consider adopting a puppy when you want to add a furry friend to your life. Use The Shelter Project to find a shelter near your home where you can adopt a puppy.

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5 Facts About Adopting A Dog

1. In the U.S. and Canada 8 million pets enter shelters every year.

2. Only 1 out of 10 dogs at a shelter will find a permanent home.

3. 90% of dogs that enter a shelter are healthy and ready to adopt!

4. Dog owners are more active and less-stressed than non-dog owners.

5. The average age of a dog at the shelter is only 18 months.

Learn more interesting facts about shelter dogs and adopting a puppy over at Barkpost.

Shop Estate Jewelry at Neiman Marcus

March 22nd, 2015 by image (33)

For a limited time, you can shop estate jewelry at Neiman Marcus online. These one-of-a-kind jewelry pieces are extremely limited, so shop now for the best selection.

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While there are many online outlets to shop estate jewelry, with Neiman Marcus you know you are choosing from an expert curated collection of high quality estate jewelry. No filler here!

Our Cart is comprised of some of the best items from the collection.There are some amazing pieces ranging from Deco era emeralds and Vicotrian brooches. When paying with your Neiman Marcus card, InCircle members earn triple points for anything purchased from the NM Estate Jewelry Collection through Sunday, March 29th.

Mini Bags Under $200

March 20th, 2015 by image (31)

The mini purse trend is all the rage! Petite, it’s perfect for carrying along with a tote for work or on its own when window shopping with your partner in crime. We rounded up our faves for under $200.

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Do’s and Dont’s of Mini Purses

Do wear your mini bag with casual looks. It adds a quirky element and instantly makes your look on trend, even if it’s just a T-shirt and jeans.

Do choose a mega bright mini bag. Canary yellow, cobalt or siren red are all great picks for this fun little addition.

Do opt for various fabrics or colors in one bag. It’s a small piece so don’t be afraid to play with texture or embellishments with a mini purse.

Don’t try to cram everything in your mini bag. The size will force you to downsize what you take along for the day. For most that will consist of your phone, lip product and wallet.

Do consider a card case. Your wallet likely will not fit in the mini bag. Opt for a card case, which can fit a few cards, your ID and some cash without weighing down your mini purse.

What To Wear Under Special Occasion Dresses

March 18th, 2015 by jessica-alba-red-carpet-prom-shapewear-mavatar

Prom, weddings and plenty of other special events are around the corner and the question remains: what to wear under special occasion dresses? How to buy shapewear stumps many women who want to look great at a special event, but aren’t familiar with Spanx, Yummie Tummie and other brands that have made getting things under control a breeze.

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What is the best strapless bra?
This depends on your bra size. If you’re a C cup or smaller, opt for the Sublime Plunge Strapless Bra, which offers support and separation. It creates a sculpted look perfect for most special occasion dresses. For those who are larger than a C cup, strapless bras begin and end with Le Mystere Sculptural Strapless Bra. Le Mystere supports from the band, which means it has no problem keeping larger cup sizes looking sleek for special occasions.

How do I choose shapewear?
Consider what you want to mask in your special occasion dress. To smooth the tummy opt for a high waist shapewear panty. The reinforced fabric at the waist pulls bulge in and smooths it out in the process. If you want to smooth your bum or thighs, think of shapewear that mimics the look of bike shorts. There are versions that hit mid-thigh or at the knee depending on the length of your dress.

What color shapewear do I buy?
You likely want to wear your shapewear more than once, which is why we suggest nude for any and all shapewear. You can easily wear nude under most black or dark special occasion dresses, but black shapewear isn’t as versatile.

33 Lightweight Sweaters For Warmer Weather

March 16th, 2015 by image (30)

Temperatures are finally rising thorughout the country and that means ditching the giant parks in lieu of lightweight sweaters. Lightweight woven sweaters still have the weight to keep your warm, but don’t make you feel like it’s still February.

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Try your lightweight sweater with:

Slim trousers. Add ankle boots and a bright mini crossbody bag and you’re set for a stylish casual look.

Midi skirt. It’s all about the midi skirt this spring. Add tights and ankle strap heels for a hip office look.

Jogger pants. Yes, we’re still in love with joggers for the obvious reasons (comfort). Add D’orsay-style flats or slide sneakers for a casual chic spin on your new sweater.

Happy National Jewelry Day!

March 13th, 2015 by beyonce-ring-jewelry-mavatar

It’s National Jewelry Day and we’re celebrating with a Cart packed with sparkly extras that can elevate any look.

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These days jewelry trends are all over the place, from delicate thin chains and subtle shine to chunky chains and mixed metals.

Buy high quality costume jewelry. No one wants jewelry that will break or crack within a few wearings. Instead, opt for high quality costume jewelry made of resin, enamel and crystals, which are typically constructed with durability in mind.

More is more right now. If you want to jump on the latest jewelry trends as illustrated by Beyonce above, remember more is more. Spring 2015 focused on piles of chunky rings, mega arm candy stacks and statement necklaces paired with a few delicate chains for serious impact with simple outfits.

3 Tips When Easter Shopping For Kids

March 12th, 2015 by image (29)
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1. Shop early. Especially when shopping online, it helps to shop early when Easter shopping for kids. This gives you time to ensure a garment fits and the child is comfortable when moving around.

2. Consider the occasion. Yes, we all swoon at pastel-colored dresses with big bows, but if your Easter involves the child running free in the yard with their dog and cousins, there’s no need to buy a big frilly dress.

3. Think of CPW. Cost per wear is a godsend when it comes to buying kids’ clothes because it lets you see whether an item is “worth” the price of admission before you buy. Now “worth” is a relative term for kids’ clothing since most kids grow out of clothes within a year (if not sooner). When it comes to the suits for toddlers or puffy dresses for six year-olds, think about other special occasions you have on the horizon this spring and summer. That $100 dress becomes $33.33 if worn three times and that’s well worth the price for a well-dressed kid that looks fabulous in photos you’ll have for years.

Zoolander returns to the runway

March 10th, 2015 by

Ben Stiller and Owen Wilson will reprise their roles for Zoolander 2, which hits theaters February 12, 2016. And what gets us talking about the new film before the Zoolander 2 trailer is released? Why, an appearance at Paris fashion week of course.

To get everyone buzzing about the sequel film nearly a year in advance, Paramont Studios parntered with Maison Valentino and had the two actors walk down the runway as their respective characters, Derek Zoolander and Hansel.

The lights come up and Don’t You Want Me Baby by The Human League is blaring as the crowd is surprised with the guest appearance from Zoolander and Hansel. After people start realizing it’s them, nearly everyone is on their feet cheering.

Flowers Rule For Prom 2015 Trends

March 9th, 2015 by naeem-khan-mavatar-prom

Coming out on top for prom 2015 trends are floral print gowns and dresses with 3D flowers. Color, texture and flowing shapes are perfect for creating an ethereal moment for prom. Our extensive Cart has the best selection of prom dresses for all sizes, including plus size prom dress and petite prom dress options!

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Look for classic shapes. A golden rule of fashion is anytime you’re going for trendy colors or patterns, stick with traditional shapes. A gown with a nipped waist and full or A-line skirt is a great canvas for rich floral accents.

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Choose a simple color palette. A mix of 2-3 colors anchored by a neutral background is the way to go for floral patterns. Intimidated by prints? Look for a dress with various shades of the same hue, such as a gown that incorporates blush and magenta or baby blue and royal blue.