Valentine’s Day is just around the corner! No matter if you celebrate it with significant other, friends, family or your lovely pets, this day deserves a celebration. After all, life without love is like a book without words, right? Wherever you are spending this year’s Valentine’s day, you would need that killer head-turning dress! This mCart has the best selections of Valentine’s-ready dresses and gowns, suitable for all occassions, let it be a romantic candle-light dinner or super fun galentine dinner with your gals! Nobody wants to show up at a fancy restaurant under dressed, but don’t worry, this mCart guarantees you will appear fashionable and fabulous on your Valentine’s day dinner. We have handpicked best red dresses and gowns from Macy’s, Bloomingdale’s, Neiman Marcus, Nordstorms, and many other stores for you to make a grand impression!
I was reading this inspirational love story and thought I really want to share it with my readers.
The bride wore white. Her attendants wore scrubs.
“It wasn’t the first wedding to take place at the hospital, but this was a celebration of love close to 50 years in the making, and nothing, not even cancer could stop it…”
Read this true story and believe in the power of love! Nothing can stop a true love. Sure that the wedding may feel unconventional and there might be an unconventional wedding dress in the story somewhere! But so what? The love birds make it work! So let’s take a look at my Unconventional Wedding Dresses for Unconventional Weddings cart and see what you can find!
In six weeks we’ll start seeing the beginning of fall though it’s already popping up in our inboxes from retailers and fashion blogs. Who can blame them? Fall is a fashion favorite because it is the beginning of a new season with layers, new color palettes and a break from the dreaded heat most of the country is dealing with right now.
Add these five pieces to your closet soon and you’ll be set for the next six months.
1. Earth-toned booties. Choose camel, whisky, moss green or chocolate and wear them now to anchor summer dresses. Use the same boots all fall long with a comfy sweater and dark rinse skinny jeans for a look that’s perfect for a hayride or pumpkin-picking. Our pick: Vince Camuto Jody Pointed Toe Booties
2. A tote bag. The tote is where it’s at for fall 2016 handbag trends and we couldn’t be more excited to move away from the mini purses everyone has sported for the past couple of years. Choose a bold color like cobalt or poppy which work well for finishing out summer and transition to fall with ease. Our pick: TOMS Cosmopolitan Tote
3. A denim skirt. The denim skirt is a fall favorite, but it works great for summer too — just add wedges and your favorite breezy top. A dark wash denim skirt is a wise investment that moves to fall with tights and boots. Our pick: Beija-Flor Audrey Denim Skirt
4. Fresh flats. Add some new flats to your shoe wardrobe for transition season. D’Orsay-style flats, pointed toes and loafers are perfect for mixing with comfortable tops and skirts right now and sporting with layers and skinny cords once the temperatures drop. Our pick: Zara Embossed Slingback Shoes
5. The cropped cardigan. Stay with us here — the ’90s are back, so make like Monica Geller with a cropped cardi. Wear it now over a sundress or tank top with high waist jeans and platform sandals. Once it’s cooler, layer it over a striped ribbed tee and boyfriend jeans for an updated take on Rachel Green-worthy garb. Our pick: T Tahari Cropped Cardigan
Luxe it up with an affordable new handbag to finish out the summer and welcome the fall season. Our Cart of bags under $50 all have the vibe of a snazzy designer handbag without the price tag. The new styles are structured or mega slouchy and our Cart has both silhouettes to update your wardrobe.
Structured and roomy. The Forever 21 Side-Zip Faux Leather Satchel is comfortable for day and works for any office. The look of pebbled leather is accented with dark metal hardware, making it a great pick for your new daily bag.
Embellished pouch. Dress up any look with this beaded fringed Zara Cross-body Evening Bucket Bag. Toss it on over a romper or maxi dresses for a cool touch that adds a statement to the look.
A loose look. For undone looks add the Zara Brooch Clasp Bucket Bag. It’s perfect to finish out summer and the ecru shade transitions nicely for fall with shades of gray, blue and dark plaid.
Stuck asking what do I wear on the weekends? We have the formula for you — a sleek dress and choker paired together are fuss-free and on trend, making it the going-out duo for summer.
Pick a simple dress. Print, color or neutral — you decide. The goal is a sleek, simple silhouette that sits close to the body. The beauty of this outfit is you can go totally casual with it by choosing a cotton or voile dress, or go more dressed-up with a chiffon or silk-poly blend pick. For something breezy opt for the Olivaceous Cold Shoulder Mini Dress.
Add a new choker. Chokers are moving beyond the basic black or metallic band. Chokers are now outfitted with lariat details, texture or a woven accents for a new take on this trendy accessory. For subtle embellishment look to the Jules Smith Chain Choker Necklace with two layers and gold chain detail. If you really want to shake things up we love the Ela Rae Sadie Choker, which shows off gorgeous blue-toned stones.
Outfit your pool with the brightest, quirkiest pool accessories! The Insta-worthy inflatable swan is something we’ve seen everywhere, but our Cart has this new pool classic plus plenty of other fun pool gear like bold comfy towels, whimsical lights to hang around your pool area and striped colorful umbrellas.
So let’s talk that swan. The inflatable swan has popped up everywhere from Tay Swift’s annual Fourth of July party to the Kardashians’ pool, so it’s safe to say it’s an It item. For a fresh take on the inflatable swan try the Sunnylife Liberty Flowers Giant Inflatable Swan, which is embellished with the signature mini flower print Liberty is known for. If you’ve been on the hunt for affordable pool toys, this Giant Swan Inflatable Pool Toy from Wal-mart is half of the price of most others on the market.
Add some cool lights. Dress up your pool area with lights in cool shapes like pineapples or flamingos. You can go with a string of lights like the Sunnylife Pineapple Party Lights or a single silhouette light like the Sunnylife Flamingo Neon Light.
Organize in style. If you spend a lot of time noshing and drinking outside near the pool, invest in pieces that can easily organize forks, spoons, napkins and the like. It’s easy to refill a caddie and take it outside as needed. We love the look of the sleek Sunnylife Bamboo Caddie, which is easy to wipe clean and fits in with most outdoor decor.
1. Use smoothing products. Sure, smoothing products are for everyone, but for curly-haired gals, smoothing products do exactly that without weighing down curls. Instead of going for regular deep conditioning, hot oil treatments or a ton of frizz-free products used it after hair is clean, smoothing products achieve all of these things without the build-up. Our pick: Phyto Phytojoba Intense Hydrating
2. Try a leave-in conditioner. Leave-in conditioners are made to stay in the hair, which is why they’re ideal for curly locks. Focus on the bottom half of the hair (from the ears down) and put any leftovers through the top of the hair. From there, braid hair or put it into a loose bun for smooth waves and curls to form. Our pick: Klorane Leave-In Cream with Payrus Milk
3. Use a hot tool for smoothing. This doesn’t mean you need to battle with straightening hair, it means using a wide barrel curling iron to create smooth curls that last a few days. Some of us have limp curls or waves that just won’t smooth out. Instead of trying to totally change hair texture, use a curling iron to create smooth curls that will benefit from your curly hair’s natural volume. Our pick: T3 Bodywaver 1.75″ Professional Curling Wand
4. Use a primer when using hot tools. Some curly and wavy hair can be dry, but overwashing can further dry out the scalp. Try to wash hair no more than four times per week. When using hot tools, use a primer to improve the longevity of a style. Our pick: Amika The Wizard Multi-Benefit Primer
5. Help define curls. You may think your curls are shapeless or frizzy, but it could be you just need a product that helps define and separate curls. While hair is still damp, use a defining product or pomade to twist 2-3 inch pieces of hair. This will allow waves or curls to dry with a separated look. Our pick: Qhemet Biologics Aethiopika Hydrate & Twist Butter
6. Freshen curls with oil. To avoid washing hair daily, you’ll want to do your best to use lightweight products when freshening up hair between washes. Use a natural oil with zero fillers and focus on the ends. Our pick: Josie Maran 100 Percent Pure Argan Oil
Olympics qualifying events are getting us amped for the upcoming games in Rio in August. If you notice, it seems every athlete looks a little more chic lately with bold colors, streamlined silhouettes and headbands and other athletic accessories that make us want to get outside and get moving.
You may not be Allyson Felix on the track, but you can channel the Olympian’s star style with our latest Cart of sporty chic gear. It’s all about comfortable tank tops, caps, comfortable leggings and shorts that keep you cool and looking hot.
Show off your sports bra. Tank tops and loose tees may show some skin, which is why we love cage-style sports bras with loads of straps. This creates a fashion-forward look that works for the gym or anytime your straps are showing. Our pick: F21 Medium Impact Sports Bra
Support yourself. Gone are the days of super chunky or bulky sneakers. Running shoes are moving towards lightweight variations with ample cushion and support for runners. Even if you’re lifting or playing tennis, look to the latest athletic shoes that don’t constrain the foot and instead conform to your natural shape. Our pick: Asis Gel-Fit Sana 2
Justice, the girls store, joins Mavatar. Stay tuned for other fantastic stores joining the Mavatar family in coming days!
Justice is a great source for girls clothing for school and play. Their selection of durable, wash and wear items for the school week, the weekends, vacations and outdoor activities. It’s truly a one-stop shop for girls ages 4-14! The beauty of Justice is they have a large selection of styles and sizes, including short and plus sizes for girls. This means every girl can shop there and choose from the super cute prints, comfortable styles and fun accessories.
Girls Trends Summer 2016
Floral prints. Floral prints have taken off with a vengeance and Justice has them emblazoned all over everything from tank tops to sun dresses and shorts and cross-body bags. Bold colors in floral prints are a win every time for summer.
Comfortable activewear. Forget the cotton. Girls are out there playing soccer, basketball and in gymnastics classes, which means they need comfortable activewear specifically designed to wick away sweat and keep them cool while they get active. Think long length tanks and T-shirts that let girls move with ease and shorts and leggings with waistbands that stay in place.
Bohemian influences. It’s the trickle down theory for fashion: girls want fashionable clothes in styles that are age-appropriate. Justice does this well with bohemian trends in pieces that every girl can wear with ease. Fringe accents, distressed jeans and capris and flowy peasant tops are perfect for summer.
The Fourth of July is right around the corner and that means celebrating with family and friends, usually outdoors. Sure, you want to look chic, but you want to be comfortable enough to pop fireworks with your nephew or stay up until 2 a.m. around the bonfire with your besties.
3 #Smartshopping Tips For Sale Season
They’re the ultimate comfy garment that lets you live in style while staying cool. Jersey or cotton blends offer shape without being too fussy or confining. Add a pair of flat strappy sandals and your favorite shades and you’re good to go.
A Button-Up And Shorts
If you’re going the top and shorts route, opt for a button-up to add a little flair to the look. Chambray shirts say Americana without the cheese factor and summer versions are typically lightweight enough to withstand the heat.
For shorts, anything goes these days, from denim cutoffs to twill Bermuda shorts that offer more coverage. If you want to spruce things up go with wedges, which are great on grass but add some height. For serious fun in the sun, we love slip-on sneakers which are comfortable for long walks around the neighborhood.
Red, White & Who?
We’re always game for a theme party, but if you’re too cool for school when it comes to wearing red, white and blue, look to nautical-inspired looks. They feel festive without going overboard or making you feel like you’re in a toddler’s getup.
Ah yes, the beauty of the long weekend. Whether you’re taking advantage of the Fourth of July weekend or have another long weekend on the horizon, it’s time to grab a few updates for that perfect road trip look that won’t wrinkle, keeps you cool and looking hot.
Grab loose shapes. A long weekend can mean overindulging in food and drinks, so pack a few fluid ponchos, peasant blouses and off-the-shoulder dresses that look stylish without cramping your style.
Add a new pair of sunnies. We talked about the latest trends for sunglasses a few weeks ago. If you haven’t invested in a new pair of sunglasses this year, now’s the time. This year is all about mixed metals, colored lenses, geometric-shaped lenses and plastic frames. It’s truly an anything-goes philosophy for sunglasses and if you’re someone who lives in basics, a new pair of sunnies is a nice pick-me-up for your long weekend stash.
Do make sure your swimsuit fits well. If it got too big, too small or you just didn’t feel comfortable in it last year, look for a new swimsuit that supports your body in the right places. There are great swimsuits at every price point these days, so there’s no need to sacrifice style for a budget-friendly price. The suit should cover where you want it and fit well without constricting your body for movement. Remember, you want to actually enjoy the water with friends or family and don’t want to be bogged down by a swimsuit that doesn’t fit well.
Pick a print. Nothing says summer long weekend like a fine print on a peasant top or peasant dress. Paisley, floral and other small prints on a loose top or dress work well with distressed denim. Choose one long enough and it can double as a cover-up over your swimsuit.
Mavatar is a proud sponsor of this year Rakuten Marketing Symposium and Golden Link Awards Gala in New York. The annual Symposium, which was held in The Marriott Hotel this year, is a premier gathering place for online performance marketing leaders and top retailers, while the Golden Link Awards, which was held in Liberty Warehouse Waterfront, brought together more than 350 people representing leading Advertisers, Publishers and Agencies to celebrate excellence and innovation in the performance marketing industry.
Susan Akbarpour, Mavatar CEO, attended the Awards gala along with the VP of Sales, Susan Miller, Janine Just, a Chief Connectologist at Janine Just, Inc and all other guests, including fellow influencers and bloggers. They were seated at the front table reserved specially for Mavatar team & guests. The scenery around the waterfront was breathtaking, and they also enjoyed an unconventional champagne-pouring situation!
From Left: Janine Just, Susan Miller, Susan Akbarpour
The heat is hitting record temps in some areas of the country and that means strategizing to keep your makeup looking fresh throughout the day. There’s no way to keep makeup on through sweat and humidity, but you can do your best to keep makeup from slipping off into one giant mess. Long wearing makeup is all about layering the right formulas so your skin isn’t a disaster just because you walk a few blocks.
Stick to layering cream products. Cream products are that happy medium of a formula that adheres to the skin without looking too heavy (like powder). There’s a place for powder during summer, but for concealer, foundation and face color products like the cheeks and lips, opt for creams. Use a primer beforehand to create a smooth surface, then apply cream products and let them dry completely before you top with powder or any type of setting product. A brilliant go-to color product to have in your summer makeup arsenal is the Laura Mercia Limited Edition Colour Dots & Cheek Sheer.
Avoid pencils and powders. Humidity and sweat both break down makeup fast, especially if you spend a lot of time outdoors. Instead of using pencil or powder on areas like the brows, opt for a gel product which not only adds color but also sets the brows (and color it emits) into place. We love the Clinique Brow Now Volumizing Brow Tint, which creates a thickening effect for existing brow hair.
Set makeup with a sponge. Instead of using a powder brush to buff on setting powder, use a sponge to press setting powder into the skin. The Diorskin Forever Fluid Foundation Backstage Blender has an angled surface to easily press powder into the skin without disturbing any makeup that’s already on the skin.
A little glow is all you need for summer. Along with smooth skin, highlighter on the eyes, tops of cheeks and cupid’s bow create a gorgeous look that works for any occasion, no matter what time of day it is.
Are all highlighters created equal?
Definitely not. Most of us want a highlighter with a subtle, yet apparent glow. No disco balls allowed if you’re headed anywhere but a rave. Look for a highlighter that works with your existing makeup routine. If you bronze up on a regular basis, you’ll benefit most from a bold or amber-hued highlighter. Those only wearing a basic BB cream daily may want a liquid highlighter they can mix in for a quick shot of glow in the morning. A good rule of thumb to remember is liquid and other wet highlighters emit the most sheen, while powder highlighters will give you the softest hint of shine, depending on what type of brush you use.
For the most glow, go with a liquid or cream highlighter. This gives you the strongest highlighting effect and also lasts the longest. The Chantecaille Anti-Aging Liquid Highlighter packs a major punch. Add a drop or two to your favorite BB cream, tinted moisturizer or foundation and get a soft radiant look that’s evenly dispersed throughout the skin. When you want that Kardashian look, use your ring finger to pat it onto the tops of the cheeks for most concentrated shine that reflects beautifully, even in photos.
One of our favorite powder highlighters is the Laura Mercia Face Illuminator. This baked powder goes on flawlessly, even if you wear it over other powder products. You’ll never end up with a caked-on look. This is one of those brilliant all-in-one products that looks great on the eyes and the cheeks. Even if you move onto another highlighter, you’ll use this with a fluffy eye brush for a quick awake look in the morning. No other eye look is easier.
Keep it sleek and chic all summer long with a new pair of strappy sandals. How strappy you go depends on your personal style and our latest Cart is packed with options for every vibe. Bonus? Every pair of strappy sandals is under $100 making this the summer of saving your cash for travel. Oh yeah!
Add some shine. The Pelle Moda Ellie Strappy Embellished Sandals have fine bronze-toned stones throughout the strappy motif for a nice pair of flat sandals that easily dress up any look. The streamlined silhouette also makes them a breeze for packing for a trip and they translate from day to night with ease.
Sporty spice. Channel a sporty feel with the Vince Sawyer Perforated Leather Sandals. These super comfortable flat sandals are built for city life and look great with midi dresses and a denim jacket for exploring a museum or new park.
Strappy + fringe. The Zara Fringed Flat Leather Sandals are available in black and this rich cognac color. The fringe detail adds texture to any outfit and makes it easy to look on trend even if you’re sticking with basics from your wardrobe.
Forget the giant sack dresses. Our Cart of plus size summer dresses are chock full of style without a mu-mu in sight. We’re focused on classic shapes, comfortable fabrics and several special occasion options if you have a summer wedding to attend. Remember to shop with Mavatar for plus size coupon codes at your favorite retailers like Forever 21, Macy’s, Bloomingdale’s and H&M.
Date night. You want to feel comfortable but look incredibly pulled-together as well, right? We have two fabulous options for summer date nights. The Forever 21 Plus Size Self-Tie Dress has a flash of skin with the cold shoulders and the nipped waist creates a nice silhouette. The Forever 21 Plus Size Wrap Dress is another winner with a faux wrap bodice and a dramatic slit at one side.
Casual days. Just add slip-on sneakers to either of these print plus size dresses fit for day. The Lucky Brand Plus Geometric Maxi Dress is a go-to for summer with lightweight fabric and a slit at one side. The fact that it’s a maxi makes it easy to dress up or dress down. The Forever 21 Plus Size Paisley Print Babydoll Dress is a smart investment for hot weather and rolls up into any carry-on bag for a weekend jaunt.
Special occasions. It can be tough to find a chic special occasion dress in plus sizes, but we’ve done the work for you. Try the City Chic Lace Inset Maxi Dress with lace panels at the upper portion. The rich mulberry color looks fabulous with a smoky eye and metallic accessories. For something with more coverage, try the KettyMore Women’s Kate Middleton Plus Size Lace Dress, which has hints of the Duchess’ Temperly lace gown from a few years ago.
We know you know that Gucci It Girl look that’s everywhere right now. If you follow fashion editors on social media, you’ve seen the satin embroidered bomber jackets, the mega-pleated midi length skirts and stacked heel mules, all fresh from the Gucci spring and fall runway shows. While not everyone can swing a dress in the four digits, there are plenty of Gucci-inspired pieces trickling down to stores like Zara, H&M and Forever 21. The super fresh, slightly exotic vibe is great for summer and incorporating one piece into any outfit will update your look.
The pleated midi skirt. This has become one of the iconic pieces from the Gucci spring runway show. It’s a good investment because it can be dressed up or down, and worn for day or night. Nude or a metallic-kissed pleated midi skirt freshens up any outfit.
The satin bomber. This is probably the ultimate It item for spring and fall. Gucci has scored huge with the satin bomber and we are seeing it everywhere. If you live with a closet of neutrals and solids, the satin bomber is a great addition to your wardrobe. Those with embroidery or patches have contrast colors and rich embellishment for a statement piece.
Mules. Stacked heel mules is what Gucci showed on the runway. The pink and gold variety have been seen on every fashion editor and major fashion blogger. If the stack heel mule doesn’t work with your lifestyle, try a pair of flat mules. They’re comfortable and look wildly chic with slim slacks, midi skirts and rolled-up jeans.
Spice up your summer wardrobe with a few funky prints that make everything in your closet relevant for where fashion is right now.
Summer 2016 trends focus on bold color, wild prints and a mix-and-match attitude that’s perfect for battling hot weather. Think Carrie Bradshaw or Broad City when snapping up a few funky prints for summer. Here are a few easy pieces that can work for nearly any occasion this summer:
The print midi skirt. The midi skirt silhouette screams summer. It’s easy, breezy and chic. Try it with a cotton tank top tucked in and slip-on sneakers for a casual day look or add a silk racerback top with strappy stacked heels for a wearable going-out #OOTD. Our pick: Zara Printed Midi Skirt.
A fluid print jacket. Sometimes we need a pretty little topper for cool summer nights or when the A/C is blasting indoors. For this, a print jacket is ideal. Look for a fluid silhouette that’s relaxed enough for any look. Toss it over a tank or tee with a midi skirt, shorts or wide leg pants. Our pick: Zara Printed Kimono.
A print romper. Yes, the romper is making its way into our wardrobes for the summer because it goes nearly anywhere. Use it as a base with a loose cardigan or distressed denim jacket. The print romper can even go out at night with a moto jacket and sandals. Our pick: Forever 21 Paint It Red Floral Print Romper.
With summers off-the-shoulder tops and backless numbers, we’re scrambling for the best bras to suit these trends. Strapless, backless and deep plunge bras are ideal for summer’s top trends.
When to Wear Them: Anytime your shoulders are exposed and you don’t want to show bra straps. There are also spaghetti strap tops or tie-style straps that shift as you move, which could also call for a strapless bra. Strapless bras should support your bust from the band sitting at your rib cage. It’s a myth that busty women need thick or hefty straps in order to adequately support breasts. Well-made bras garner support from solid construction at the band of the bra. For average busts, the Stella McCartney Smooth & Lace Strapless Bra is perfect for a smooth look under any strapless top. Women who war a D cup or larger, opt for the Wacoal Red Carpet Strapless Bra, which is available up to DDD cup for serious support that is still smooth and comfortable.
Deep Plunge Bras
When to Wear Them: Many deep plunge tops show the cleavage area, which means a deep plunge bra is a necessity. A deep plunge bra is perfect because it has straps and offers ample support, but doesn’t exist between the bust create a more polished look under deep V-neck tops and blouses. The Fine Lines Extreme Plunge 5-Way Convertible T-Shirt Bra has removable straps that lets you wear the bra a multitude of ways, making it a bra you’re sure to put to use this summer.
When to Wear Them: Now we aren’t talking about bralettes here, but true bandeau-style bras which offer support for smaller or average busts. Bandeau bras do not have underwire or distinct cups (usually) but do have support from a band at the rib cage. Try the Fashion Forms Mesh Lace Strapless Bandeau Bra. Available in black and white the wide lace panel at back is great for low back tops where a flash of texture adds a cool element.
Adding a few trendy summer accessories is a great way to transition a look. For travel, packing more accessories means changing up the look of a dress or any #OOTD and taking it from day to evening just by adding statement earrings or a bold scarf.
A lariat necklace. We’re obsessed with all jewelry from Jennifer Zeuner, but her Caroline Y Necklace is a must-have for summer. The lariat packs more of a wow factor than super delicate lariat-style necklaces and it looks great with everything from a casual top to a flowing summer dress.
Embellished sandals. More is more for summer and the Furla Grace Embellished Slide Sandals are a go-to shoe. The slide-style is easy and comfortable to wear and the bold jewels shine whether you’re wearing frayed wide leg jeans or a flirty dress. The silver hue is easy to mix and match with whatever you already own too.
Statement earrings. The heat means wearing your hair back — a lot. The top knot, low tight bun and ponytail are all signature hairstyles of summer, which put statement earrings front and center. The BAUBLEBAR Tula Drop Earrings mix poppy red, mint, white and gold for a festive pair of earrings that will instantly add drama to any look. These earrings are a smart (and budget-friendly) investment piece that will take you all the way through summer.
An easy bag. Summer requires a fuss-free bag like the Tory Burch Small Straw Tote. We love this bag because it’s the Goldilocks of summer handbags — not too big and not too small. Though it’s raffia, the interior of the bag allows it to maintain a structured shape, which looks far more posh than a slouchy straw bag.